I like the Vice look, but I don't like the cap logo since it's based off of their flawed alternate logo. That logo has the shrimp facing in the opposite direction, so then it no longer makes a J. I'm not a fan of the backwards J.
Just saw that LMU change. That's a bit disappointing. Their old LMU had character and I liked it. Wish they would have kept it. I don't love the new lion head, but I do like it better than the old one.