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There are actually some benefits to doing it the way you mention in the bolded part (I honestly do it both ways depending on the circumstances), but when drawing the loops that way it just requires a bit more care and attention to get right. Oh, I forgot to mention earlier, the advice with the flowing vertexes doesn't necessarily apply to the letter E. I've found in some cases having the letter flow works well, but in others you will actually want a corner in there. This is mostly just a stylistic decision that will depend on the rest of the script.

Man, this is the first time in awhile where the "it looks like an XFL/group of 5 college/high school/video game create a team" comments are actually right on the money.

There are a few things I'm noticing looking at your scripts that I think will help a lot. First, and this is a general good practice, is to try to have as few anchor points as possible in your line work. The fewer points you have, the fewer opportunities for the logo to have unsightly kinks and bends in the shape. You'd be surprised at the complexity of shapes that can actually be made with so few anchors. For example, take a look at the image I drew below. The cursive S on the left is made with only 4 anchor points, now it's not great, but with only two extra anchor points in the right spots, I was able to make a really clean looking cursive S with only 6 points. Obviously if you're doing shapes instead of strokes, you'll have more anchors, but the principal is the same. On your design, the difference is really noticeable between your S and your T. My second tip would be to really pay attention to the vertexes of where the stroke crosses over itself. The S is once again the best example of this. In a script logo we're mimicking pen real life strokes of pen strokes. Using a slightly altered S below, see how where the S crosses over itself, the outlines still naturally flow into one another? Making sure that the flow of your lines is consistent even through those portions will make your letters look a lot more like natural strokes. Finally, one of the things I've struggled with a bit is making sure that the inner loop and outer loop are consistent. They don't need to be the exact same curve, but they should be generally the same shape (Note, this applies to all the letters, the S is just the easiest example to work with). On your S, the inner loop is almost a triangle, while the outer loop is a lot more rounded which makes the shape awkward in a few places. Really focusing on making those portions look more cohesive will drastically improve the quality and really get you to the place you want to be with the design. Also, I hope this advice doesn't come across overly harsh. There's definitely a lot of potential here and I think you're a few tweaks away from having a really great design.

Not necessarily, if the image from earlier (added below for convenience) is in fact the black jersey, then it's pretty clearly paired with either blue or silver pants. Obviously, they can decided to go with all black if they do in fact have black pants, but the image (assuming this is the black jersey) suggests they at least intend to wear it with different color pants.

Recently Aston Villa has undergone a crest redesign that can only be described as a complete and utter debacle. For those out of the loop. Since the 2000s Aston Villa has worn an honestly pretty bad light blue crest with a yellow lion, pictured below on the left. Its color scheme is a textbook example of the concept of contrasting colors and why you should use them. Last season, the club decided it was time to make a change and gave fans the option to vote for two honestly also pretty bad crests. The fans voted on the logo in the middle, which was an attempt to return to their 1980s crest, but without any of the charm. It also led many fans to claim it looked too close to Chelsea's design, which I don't necessarily agree with. However, this logo merely revives the worst, and most generic crests the team has ever worn. Then, after all the backlash, Aston Villa scrapped the new design and a leak of a new new crest which ultimately is just a worse version of the crest that they had all along. Since nobody at the club seems to have any idea what they're doing, I've decided to fix it for them. My version of the crest is designed to complete the following goals: Keep the 2000s era shield. Roundels are boring and overplayed. Just because social media websites use circles doesn't mean everyone needs to design their logos to fit snug inside them. The shield design helps Aston Villa avoid the spurious Chelsea comparisons, gives some continuity between designs, and has historical precedent. Claret and Blue as the primary colors. I achieved this by looking to the club's iconic jersey. The popular maroon and light blue jersey design originated with Aston Villa, so I incorporated that design on the shield with two light blue vertical stripes. This also has the added effect of referencing the crest designs of the 1970s and 90s through early 2000s, which featured a series of claret and blue vertical stripes. Retain the Redesigned Lion, but in Yellow. The lion from the first redesign is actually great. It reminds me a lot of the Detroit Lions redesign and how it only improved on a logo that was a bit of a blob. However, I made a few changes. First, the lion is flipped to face the left, matching basically every crest the club has ever worn. The lion also returns to yellow since it provides excellent contrast with the design so long as it has the claret outline to prevent blending with the light blue. Use the Full Team Name and Slogan. Another issue brought up in the redesign was the use of AVFC. Many fans felt that using Aston Villa would be more helpful in actually identifying the team. I also wanted to bring back the team's slogan "prepared" that had graced the crests for decades and quite frankly is more interesting and unique than the team's founding year. The final result was the logo above, which I believe updates the team's crest in a unique way while also maintaining historical elements that fans of the club would appreciate. I'd love to hear what you all think!

They're also both clearly AI, which makes sense as they just look like every esports logo on behance but rendered sloppily when looked at for more than 3 seconds.

So, looking like the northwestern stripe is staying on the helmet but with white, and unfortunately no pants stripes

Yeah, non-full spectrum lighting makes it difficult to tell things apart for humans. In some instances a color doesn't even need to actually be darker to appear darker in the correct lighting. This quote is an excuse to post one of my favorite youtube videos.

Yeah, it's probably black. Under blue lighting (assuming it's true RGB blue) a blue jersey almost certainly wouldn't get that dark. Red would look considerably darker under blue light (depending on the shade), and would have historical precedent, but come on, that's not happening. In theory the green in honolulu blue would make it darker under blue light but I can't imagine it would be that dark. So that leaves black or an uber darkhorse navy blue, which would also have historically precedence. But like red, I can't imagine the Lions ownership would ever go in that direction when black is on the table. Of course, the above could all be rendered entirely moot by a variety of factors affecting how the room and the set are actually lit.

It really demonstrates how people don't understand the way that trademark enforcement works. Trademark law specifically requires organizations to protect their trademark or they lose the right to do so in the future. Because that is a specific part of enforcement, the failure to enforce one's own trademark does not automatically mean that there is precedent that other teams cannot protect their own trademark, just as you noted with the Grizzlies. People like to bring up the Jets, but the New York Jets had played for years while the Winnipeg Jets existed. The ship had sailed decades earlier on them using trademark protections to stop a team named the Winnipeg Jets from existing. Of course, this is all soft IP law, so it also wouldn't be out of the norm for a judge to interpret things in a completely different manner and then create conflict of law that just muddles everything further.

Today's the day, the NCAA D1 Hockey National Championship! As we speak, Denver is up 2-0 against Boston College and is well on its way to its record setting 10th National Championship. Much like today's concepts, this title game is turning into a bit of a letdown excitement wise. First up, the Wisconsin Badgers. Like Penn State there is very little about Wisconsin's uniforms that need to be changed. Their red wings style jersey is iconic and stands out with the double stripe mirroring the team's football jerseys, and the diagonal wordmark on the front is one of the few that I actually really like. Only a few minor changes here, first the stupid arrow cutout thing that the team uses is removed. I also added the double stripe pattern to the collar and added the power W to the shoulders. Finally, I removed the black drop shadow from the logo as the logo is easily strong enough to survive on its own. ------------------- And for the final team of this series, the school that started it all, the Yale Bulldogs. College hockey was introduced to the United States by Malcolm Chase, who gathered a team comprised of students from different Ivy league schools to learn the game from Canadian players. Despite their early adoption of the sport, it would take Yale until 2013 to win their first and only national championship. Yale's navy and white double stripe design has been extremely consistent over the years, and I wanted to keep this design. However I also wanted to incorporate a thin shoulder yoke inspired the team's jersey design from the 1930s. The Yale Y logo is featured on the helmet, shorts, and yokes.

Yes, the range of coyotes is across the entire US, 90% of Mexico, and like 2/3 of Canada. There's almost nowhere in North America where the Coyotes name wouldn't make sense. That being said, I agree they should probably change the name. Only real downside in all this will be losing the Kachina logo, though it would absolutely be in character for a Utah team to just keep it even though it's irrelevant to the area.

I just googled Denver Broncos Throwback D logo and it was literally in the first row of results from a version of your logo that someone posted on pinterest. At some point someone working for the broncos gave it a right click and trace, and either it was placed in the broncos database or whoever designed this did it themselves.

Could've easily been told to use a throwback logo as well and just picked that one on google they saw and boom. Certainly wouldn't be the first time an intern did that.

Tonight is the presentation of the Hobey Baker Award for the national player of the year. Each year the winner is selected out of three finalists, known officially as the Hobey Hat Trick. In honor of this today I'm presenting three concepts. First up, the 2013-14 National Champion Union Garnet Chargers. Union wasn't a particularly notable team for their first 20 years of their D1 existence. In the last 2000s however, they hired Nate Leaman who led the program to its first D1 national tournament appearance in 2011. He would immediately leave for Providence College. The next season they made their first ever frozen four appearance, winning a title two years later, a year before Leaman would lead Providence to their first national title. Union recently changed their name from the Dutchmen/Dutchwomen to the Garnet Chargers. Union is the only team in this project that includes a roundel logo on the jersey. I find them overplayed and generally a downgrade from just using the logo alone. However, there's something I like about Union's overall look with the roundel, so I kept it here. However, I made some alterations to better match the current identity. The new U bolt logo takes the place of the plain block U and different color versions are used for the home and road jerseys. The jersey design with the bruins style shoulder yoke is generally the same as the season they won the national title. Personally, I believe that when your name features a color, it should be the primary color, so I made some alterations to the home jersey. Now, the inside of the yoke and stripes are garnet, matching the numbers and the roundel designs. Finally, the pants feature a garnet lightning bolt on black pants. This is meant to be a bit more subtle than the tampa bay lightning pants with a similar design, so there's not white outline. ------------------------ Our second team is the final Hockey East squad, the Vermont Catamounts. Vermont is known as the team in hockey east that is generally one of the worst, but pops their head up every now and then with a legitimate contender. They've made two Frozen Fours, the most recent in 2009 after #4 in the nation Michigan was shocked by Air Force in the first round, and a Catamounts double OT victory in the regional final. The logo design for the Catamounts is an updated version of a concept I made in 2020. The jerseys feature double northwestern stripes, on the home in green and yellow, and on the road white, green, and yellow. These stripes are arranged to form a V on the hem and sleeves. The arched Vermont wordmark remains on the chest, however it is now joined by a front number, as I've always felt Vermont's jersey looks a bit plain with just the wordmark. ------------------------- Our third team today is the final truly experimental design of the project. Western Michigan is very good at making the national tournament and very bad at winning once they make it. In their history the Broncos have made the national tournament 9 times; They are 1-9, making the regional final for the first time ever in 2022. The hockey program didn't seem to get the memo that the school was reverting back to brown and yellow with the yellow W logo. In retaliation for their inaction, I've decided to go all-in on yellow and get weird with it. Both jerseys feature a thick chest stripe that aligns with the sleeves. This stripe is split in the middle by a smaller brown stripe. On the home jersey this stripe is all yellow, while the road jersey has a yellow and white stripe. The top stripe contains WESTERN and the sleeve numbers, while the bottom stripe contains MICHIGAN. The striping pattern is also featured on the hem and socks. The shoulders feature the new W primary logo while the shorts feature the Bronco logo that is actually recolored to not be a horrible blob of shapes. Seriously, what the hell is this, WMU?

That's a good call, thanks! I've made the revision in the original post.

Watch those reddit rumors be correct but for only the alternate jersey and third helmet.

Happy Frozen Four day to everyone. Let's all enjoy the excitement of 4 teams compete to be the team that nobody wants to see win again. Our next two teams are very much none of those four teams. The Stonehill Skyhawks are the worst team in D1 hockey, and it's not even remotely close. They went a brutal 2-33-0, with their only wins coming against fellow basement dweller Lindenwood and D2 school Assumption (First year D1 hockey schools are allowed to have a transition year in which they can play a mix of D1, D2, D3, and club teams). In Stonehill's defense, Assumption were the D2 champions this year. This would be impressive if D2 hockey hadn't collapsed and now consisted of six programs who are not allowed to play in D3 conferences due to NCAA rules. Stonehill doesn't seem to know whether they're a a purple and black team or purple and grey team, so I made them a purple, black, and grey team. This design fully embraces the three color system by using a variation on the traditional triple stripe (or a modified split double stripe if you prefer). The sleeves, hem stripes, and yoke stripes feature the same pattern: on the home black/silver/purple stripes and on the road black/white/silver stripes. The pants also use this scheme, with purple replacing black. The primary logo and numbers feature matching patterns; at home the purple logo and name/numbers are outlined in silver and black double outlines. On the road jersey they become black, with silver and black outlining it. The numbers also add a smaller white outline to aid a bit more with visibility from distance. Finally, I wanted to have fun with the captains patch which includes the win design from the primary logo. -------------------- Did you know that Connecticut starts with the letter U? Because I do apparently! When I started the project I had intended to list teams alphabetically ignoring "University of . . ." when ordering the teams. However, I'm so used to referring to them as UConn that I labeled the file as such and didn't realize until well after their turn in the order had passed. Therefore I felt it made sense just to wait for U. UConn's bad at hockey. They're one of the 9 teams to never make a national tournament appearance, and are perennially a low tier to mid-low tier hockey east team. Original version with longer pants stripe. College hockey programs are no strangers to wearing jerseys inspired by their football programs; Penn State, Ohio State, Michigan, Wisconsin, Princeton, and Notre Dame all include elements directly inspired by their iconic football looks. At UConn however, basketball is king, and I wanted to give the hockey team a design inspired by the school's iconic basketball jerseys. To do this, I went with an offset striping pattern with a thicker white stripe and a thinner red stripe. The shoulder yoke and pants do a variation of this, matching the basketball team's side and shorts pattern used in some capacity for decades. Otherwise, it's a pretty straightforward design, with numbers and letters based on UConn's signature font and the redesigned husky logo on the chest and shorts.

Good call on changing up the stripe. However, after taking a look at it, I actually decided to go in the opposite direction. Making the stripes smaller addresses the two issues you highlighted, by giving more space for both the logo and the bottom of the jersey. It also makes jersey look more like how I intended as a variation on the traditional 3 stripe arrangement rather than a blackhawks variation if I had extended the stripe to the bottom of the hem.

Today we've got three Saints and two Toms. First up, we get a saints twofer with the St. Lawrence Saints. St. Lawrence has a student body of approximately 2,000 making it one of the smallest schools in division 1. Unlike the other tiny schools, St. Lawrence has a long history of success, with 9 frozen four appearances and two national title games. Their size has caught up with them a bit, as their last frozen four appearance was in 2000, and last tournament appearance was in 2007. They did win their conference tournament thus qualifying for the national tournament in 2021 However, their coach tested positive for Covid and the team withdrew from the national tournament. I may have gone with another gimmick for these jerseys. I've always loved the quartered pattern on the shirts of Harlequins F.C.. I've always wanted to see the idea or variations of the idea make its way into other sports. I was tempted to go way over the top with the design, but I decided to keep the idea within the stripes. The stripe pattern is quartered in brown and red, inspired by the school's primary logo. The sleeves are designed to that the red quarter will be in the top left and bottom right corners when the player is viewed from the side. In order to maintain the effect, the red jersey includes a thin white border stripe. ---------------- The St. Thomas Tommies did not want to be a D1 school. They were contented as members of D3's MIAC. There, they were a dominant force, winning 1/3 of all conference titles across sports, and their student enrollment of nearly 10,000 nearly doubles the next biggest school. They were a D1 school, playing with low level D3 schools. The rest of the conference threatened to leave the conference if St. Thomas remained. The conference agrees, in order to protect its members and save itself St. Thomas had to be kicked out. In response St. Thomas petitioned NCAA to allow them to make the forbidden D3 to D1 jump. They've been very bad in their first two seasons at the top level, but that's to be expected under the circumstances. St. Thomas' real jerseys are your standard, boring triple stripe jersey that heavily incorporates black. All my other purple teams include black so I wanted to do a jersey that just incorporated purple and white. I also wanted to create a striping pattern that was modern but evoked a vintage hockey jersey. This design is meant to combine the school's brand new era in D1 with the fact that the program has existed since 1920. The striping pattern is a triple stripe that doubles the stripe width on each stripe closer to the bottom of the jersey. The socks also include this design, which is mirrored and then paired with two smaller stripes at the top in order to evoke the wilder sock stripes of vintage jerseys.

Grew up a UMaine fan, it's just second nature for me, haha.

The NHL already has a team who's regionally specific team name actually has nothing to do with the region, why not make it another?

With the Frozen Four and national championship just days away, we're in the home stretch in this series. Today we've got the Sacred Heart Pioneers and the St. Cloud State Huskies. Sacred Heart has a hockey team. A very bad hockey team. They are one of 9 teams to have never qualified for a national tournament. Of those 9 teams, 5 became D1 within the past 4 years. Sacred Heart is the second oldest program of the bunch, having joined in 1993, only younger than Navy who joined D1 in 1947. So 30 years of nothing, to me that means they're fair game for some experimentation. I've had several teams that wear yellow at home, but I wanted to try a different non-white home jersey. Here, I decided to take Sacred Heart's lighter silver color as a base for the home jersey. Both jerseys feature an Ohio State throwback style striping pattern on the yoke, the sleeves, and the hem. The chest numbers are the secondary jersey color with a white outline on both the home and road jerseys. -------------------- The St. Cloud State overall visual package is known for just ripping off various NHL teams. Their logo is a take on the Canadiens, their jerseys are just Blackhawks jerseys, and their home used to be a Montreal Canadiens jersey in black and red. St. Cloud has a long, storied history of its own, and I think their teams should actually embrace that history. For the last time this series, I'm bringing in the help of Vintage Minnesota Hockey, you can follow along here. The home jersey is based on the team's 1952-1966 jerseys. These had a large chest and sleeve stripe with an offset St. Cloud wordmark. It was clear that I would need to make some changes to fit as a modern design. The first chagne I made was converting it to a black-red-black stripe. On the stripe, I replaced the wordmark with the St C. logo. This logo emulates the original by having the logo offset up on the chest stripe. I also found the back stripe made things pretty illegible, so I terminated the stripe at the back. The black jersey is a pretty faithful recreation of the 1933-1952 jerseys. The only major change was an update to the old school St. Cloud wordmark to and placed in a more modern location and size for a modern jersey. The only other real changes were some small adjustments were made to the sleeve stripes.

Next up we've got a couple of schools trying to recover from some hard times. First up, the Robert Morris Colonials. When most teams "fall on hard times" it generally means they've had some bad, maybe even embarrassing seasons after years of success. Robert Morris's hard times were having to cut both the men's and women's hockey programs in 2021. Within 6 months, the school would announce that due to donor support, the both programs would return in 2023-24, and getting back to what it does best, being a mid to bottom tier Atlantic Hockey team! RMU takes on shades of team USA and the Oshawa Generals. With their colonial america theme and colors, the similar design made sense. However, I didn't want them to just be carbon copies of the team USA designs. First, the design takes on navy blue, which ironically makes them closer in color to the current US hockey team. The sleeves feature 5 stripes with a 3 stripe hem. I've always felt it was a bit boring that most teams feel the need to ensure that both the hem and sleeve stripes are equal, hence all the teams wearing the same/almost identical triple stripe designs. Here, I wanted to demonstrate how stripes on different jersey elements can be different so long as effort to integrate them is taken. Finally, I gave the road jersey a white shoulder yoke, because apparently I've got a thing for white shoulder yokes now, and also because it further enhances the old school look I was going for. -------------------- Remember those hard times I was discussing above? Yeah, the Rensselaer Polytechnic Institute Engineers, have the normal version of that. One of the oldest college hockey programs, RPI has been relevant in spurts. However, their early spurts were fruitful. Between 1593 and 1964 RPI made four frozen four appearances resulting in a 1954 national title. They would then be irrelevant for another 20 years, when in 1984 they returned to the national tournament. A year later, they would reach the promised land again, defeating Providence for their second national title. 10 years later they'd make back to back national tournaments. Since then, RPI has made one national tournament in 2011 and does not appear remotely close to returning. This year RPI's RPI was 54th in the nation. I ran into a bit of a problem with RPI. You see, their most iconic look is their 1985 national championship jersey. But that jersey looks almost identical to Lake Superior State's jersey from the same era. So, I decided to try something a bit different. On these jerseys, the shoulder stripe that normally would go to the bottom of the sleeves stops just below the shoulder numbers, making them actually an extended shoulder yoke. The sleeves then feature the same design as the hem stripe, itself designed to match the shoulder yoke. And finally, because RPI's design is a tiffany/red sox font, I had to go with a matching number font and name on back.