I'm not surprised by negative comments read here, I am a traditionalist but like things that get out of the box.
Of course they could have put logos on each side of the helmets. That would have been a clean look, and nobody would be sort of against, saying that thing is OK but not more.
Probably, nobody would be posting about the Als new look here.
What did the Als last nite?
Since 7 to 8 years, they are struggling to make playoffs, getting less people in the stands, but the team founded 1946 at least, the original version, always tried to come up with new ideas.
1974, heck, they putted the triangle delta logo on the front of the helmets à la baseball hat,instead of sides. Never seen that for any football team else where.
The logo had to be both modern and retro. IMHO, the logo is almost the perfect mix between old and new. It has even a very designer touch that makes it now pop and stand as something unique, at least, at this time, I dont recall another logo that is at the same time simple and complex.
Yes, its still designed around a letter (M), but, its not a letter with things around.
Yes its use on the helmets is totally out of the box. So what?
Either you want to be noticed, or you want to be ignored. Sometimes, you got noticed for bad reasons, sometimes for good reasons. Many dont like? Fine, they are stating it, thats great, they are talking about the CFL. We are FAR FAR FAR away from the BC Lions look here.
But certainly, the single fact we are posting about the logo position on the helmets, here, I mean, its a canadian pro football team right? They scored IMHO.
And NO, its nothing close to the Jags golden and black grade helmet total mess.
Unis are plain? Maybe, but honestly, I like em 1000 times more then the patchwork they used since 18 years.
They scored, they will reach their goal, bringing in more people in the stadium, because the design totally screams Montreal. Heck, I'm ordering a t-shirt.