bleuet

If I can add something The logo opens doors the another name if the Kraken thing doesnt work, which I doubt. I dont live in Seattle, not even in USA and like the coolness of it. In case doesnt fit, you can change to seawolves or anything sea related. Dont even have to begin by S.

OK I'm minority Love the name Kraken, enough of those Panthers, Ducks, Coyotes blablah names. Kraken involves agressivity, terror, mystery. I like the idea. Its out of the box for me, like it. The logo est outstanding. The jersey need work IMHO.

Well football team name for the capital city of the biggest democratic country of the world, thats very special. have nothing against Warriors, Red this or Red that, but, I mean, doesnt sounds for me. My taste would be an out of the box name and concept, but I doubt the NFL and the Wash owners will go that way. Washington Freemen Washington Liberty Washington Force Want to pay tribute to the army? Washington Airborne

Theres nothing wrong going out of the box. Despite being a traditionalist, I love the helmet, its the perfect mix between their history and an fresh start. The home unis are fine. Numbers fonts? Why not, like em. The white unis are a step in a risk zone. I'd wait to watch em on the field before judging, lets say they are strange at first sight. Cheers!

Bit deception. I'd gone with the concorde shape all over the place, would hve been very speedy and bit retro at same time. But, could have been worst.

I dont remember at all those jerseys. Wore probably one time.

Reading interesting things here probably posted by people working in the industry, very instructive. You see theres something else which have not been mentioned. Or I think it havent. This logo is sort of omnibus, I mean, while it represents a football team, named the Alouettes, its not say, ONLY football themed, say like the NY Jets. This means, and I believe they are shoothing this way, you could offer your girlfriend a MTL Alouettes shirt, no matter your loved one doesnt like football, and I mean, she could very well find the design attractive and wear it on parties or whatever. The logo here is a stylish bird with a M. Montreals wording could very well mean I am a montrealer, sort of. Its very mixed, very unique, were finally away from cartoon logos, or Letters with decorations. Will it grow old nice? I dunno. Certainly, its fresh, and yes they took a risk.

Thats an excellent comment. Cant wait to watch fans with Als bird painted on their face.

GEE You made me realize theres an M on the front of the helmet! So you got a bird on top, wings on side and a M on the front of the helmet! I mean, hey, those guys and gals who created this are cool people, this thing rocks.

I do agree, this couldnt work for other places.

Its was a 2 years project.

The CFL usually change the combos thgoughout the season. Dont be surprise they mix Jerseys and pants at some point next summer

I'm not surprised by negative comments read here, I am a traditionalist but like things that get out of the box. Of course they could have put logos on each side of the helmets. That would have been a clean look, and nobody would be sort of against, saying that thing is OK but not more. Probably, nobody would be posting about the Als new look here. What did the Als last nite? Since 7 to 8 years, they are struggling to make playoffs, getting less people in the stands, but the team founded 1946 at least, the original version, always tried to come up with new ideas. 1974, heck, they putted the triangle delta logo on the front of the helmets à la baseball hat,instead of sides. Never seen that for any football team else where. The logo had to be both modern and retro. IMHO, the logo is almost the perfect mix between old and new. It has even a very designer touch that makes it now pop and stand as something unique, at least, at this time, I dont recall another logo that is at the same time simple and complex. Yes, its still designed around a letter (M), but, its not a letter with things around. Yes its use on the helmets is totally out of the box. So what? Either you want to be noticed, or you want to be ignored. Sometimes, you got noticed for bad reasons, sometimes for good reasons. Many dont like? Fine, they are stating it, thats great, they are talking about the CFL. We are FAR FAR FAR away from the BC Lions look here. But certainly, the single fact we are posting about the logo position on the helmets, here, I mean, its a canadian pro football team right? They scored IMHO. And NO, its nothing close to the Jags golden and black grade helmet total mess. Unis are plain? Maybe, but honestly, I like em 1000 times more then the patchwork they used since 18 years. They scored, they will reach their goal, bringing in more people in the stadium, because the design totally screams Montreal. Heck, I'm ordering a t-shirt. Congrats Alouettes!

https://www.behance.net/gallery/75204059/Alouettes-de-Montral-Design-Experience?fbclid=IwAR2EJio0ciyIBOD-_Xj3t7aQDIP27TZHp1QnXkP6XbcUOf-HvmjGF-HK9AA Wow lots things here

Very happy about those numbers fonts. I'd say they look great on field