Hey all, this is my first post on this forum in over 2 years. I'm working on a class assignment that asks us to create a brand that appeals to all generations. I decided to pick Denver because if you ever go to (I'm forever calling it) Mile High Stadium, you'll notice there is an internal fan base battle over the new navy and orange color scheme versus the traditional blue and orange from the OG Elway days. I just took some screenshots of the concepts and logo I have created so far because I'm really looking for some C&C on the next steps before I fully turn this into a presentable concept and project. So before I can waste anymore of your time.. Here is my idea. Blend both the Navy and traditional blue into a color scheme that works, evolve the new bronco head with the very famous "D" that has previously been introduced in their most recent Color Rush, and throw in some millennial sprinkles like a mountain and red rocks shadows in the numbering to give everyone a little taste of what they want the Broncos to look like. Again, C&C is very much appreciated!
This would be the Broncos Alternate and "Color Rush"
The Blue Color Rush and Alternate jersey's should design would be based off the City of Denver Flag. I removed the Sun from the jersey because of Nike's swoosh placement in the NFL.
Up Close rough mockup featuring Nike's now famous sublimation pattern of Red Rocks Amphitheater.