From the Charleston Post & Courier:
The whispers were in the air when South Carolina announced that as a university, it was switching its brand. Instead of the “Block C” logo that is stamped around campus and has adorned the Gamecocks’ football helmets in some form since 1975, USC was going to a script “Carolina” as its primary logo.
That will include on its biggest stage — when the Gamecocks start their football season Saturday. The “Carolina” script will be etched onto USC’s helmets, just the second time since 1974 the Gamecocks have switched logos.
The “Carolina” logo will not be permanent. It will only be for garnet helmets. USC’s white and black helmets will still feature the “Block C” logo.
The new logo draws memories of the 1980s, when coach Joe Morrison sported it on his ballcaps from 1983-88 but his team wore garnet helmets with the “Block C” in a white circle.
Story here:Gamecocks new helmet