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Outlaws isn't bad but it does feel sort of out of place for such a goody two-shoes community like Salt Lake City lol Rattlers and Sidewinders aren't bad suggestions, but I can't see them picking something like that. I could also imagine something more like Swarm or Hive if they tap into the Beehive State imagery at all. That said, I increasingly feel like Smith may lean toward Fury. It's simple, abstract enough for multiple mascot ideas that Doubleday and Cartwright can play with, and keeps a sort of short synergy with the Jazz name which I think is something that will be important to him.

This striping is awful, such a huge downgrade. The only team that has pulled this style off is the originator, the Seahawks, and watching the Saints and now Broncos try to emulate it is sad. Its placement really reminds me of a rat tail too. The Broncos logo is also so perfect for the navy shell and trying to shoehorn it onto a white shell for no reason is baffling to me.

The jerseys themselves are nice but I think I hate the pants. The helmets are both slight downgrades by the looks of them too.

The other 3 are good looking uniforms though, that's my point, and yet a lot of people are talking about them like they dropped another Buccaneers 2014 set on us. They're gonna look like this most of the time.

What is supposedly so bad about the Texans uniforms? If anything, these leaks tell me that these are waaaay more restrained than I ever imagined them being based on the initial descriptions we were given. Barring any surprises from the pants and helmets paired with these sets (which the leak of the away would seem to confirm there won't be) then these are a perfectly fine update that emulates the original set a lot more than I was expecting them to. Now the The H-Town blue set on the other hand looks just as lame and desperate as you could imagine for a uniform with that concept behind it, for which I am thankful as a Titans fan.

Venom with a Snake or Scorpion themed identity and a purple-based color scheme could work well. Blizzard is just a bit too similar to Avalanche for me as @FinsUp1214 said. In general, I don't know if I've heard a nickname that I've totally fallen in love with and I think that a lot of that is due to the fact that it's hard to pair "Utah" with a nickname that compliments it well. Alliteration is basically impossible and some of the more organic options like Yellowjackets infringe too much on existing team names.

Listening to Elliotte Friedman's podcast, he says offhand in a confident tone that the team will go by "Utah _____" rather than "Salt Lake City _____" with their new nickname, which makes sense in aligning with the Jazz. Not a huge bombshell but felt like it was worth mentioning.

Is there any chance we see a sort of "Washington Football Team" situation next year in Utah if this all goes through? Seems like a very rapid turnaround to rebrand the team, which sounds like a necessity due to some deals with Muruelo/Arizona, and Smith will probably want to get this right considering how the last rebrand he oversaw was received by fans. I could really see them rolling with something like what the PWHL has this year before committing to an identity full time.

The "too many cooks in the kitchen" bit is particularly on target in my opinion. Everything is heavily focus-grouped or run up and down the hierarchy of an organization multiple times before we ever get to see it. This Broncos redesign in particular has apparently been through a years long design process where many rounds of fan input were taken. Even the Texans new uniforms sound like they're aiming to please everybody through using a unique design philosophy for each uniform. Now do good designs still come out of these processes sometimes? I believe so, but it's more difficult and we're less likely to see truly interesting ideas come out at the end.

Appreciate you providing the context, I suppose that makes sense although it still doesn't really feel right for South Carolina to me.

For real though, these colors were distracting to me while watching the game. Would love to see if anybody has insight as to why this color balance even exists for them

It's crazy that the Browns have managed to make themselves relevant in uniform discussion for yet another offseason haha The idea that they're simply going to update their current stock illustration helmet facemask color rather than seizing the opportunity to simply adopt a proper logo is insane to me, but I suppose it's also consistent with their recent history. It doesn't really even matter to me if it's a dog, an elf, or simply just a stylized helmet like many talented designers have rendered over the years- (by Fraser Davidson) (by Matthew Harvey) (by Michael Irwin) Just pick something and quit the act that not having a proper logo is a cool tradition instead of just a remnant of years of dysfunctional management.

This just looks so bad to me, the colors don't complement each other whatsoever. They look like the non-contact practice jerseys that QBs wear

...and there's a wonky numeral. Not the worst I've seen, but that 3 could certainly be improved a lot. However, the pant stripe looks great and provides that much needed pop of red to the mix. I do really respect the move to be flexible and share an official image after recognizing that the leak was making the rounds. I've said this before, but as much as I love leaks for the sake of discussion here, they're such a hype killer and awful for shaping the public perception of new designs. The way it looks on real athletes in professional lighting versus the video model wearing an oversized jersey in a cellphone pic is just a night and day difference. Kudos to the Texans for getting ahead of it.

Honestly, this looks fine. Will need to see the jersey striping better and the likely stripe-less pants will be a donwgrade, but the number font looks pretty cool and it still really resembles the current well-liked road uniform. That said, I could also easily see this being the most tame of the upcoming set. There are supposed to be 4 unique designs, right? This would likely check the "Toro" look off the list.

The current Colorado Avalanche look just makes me think of an ICEE, especially when the red and blue flavors start to bleed together. Would it be too derivative to do something like the Colorado Rapids and change the current denim blue to a sky blue? Would provide much better contrast at least.

The Flames finally have it pretty much perfect with their current set. The classics are right for the main look while the Blasty alternate is a prefect switch up that scratches any itch I have to see the black incorporated with the red and yellow again. It doesn't hurt that the Blasty alternates are some of my favorite jerseys in the NHL. Don't get me wrong, this is a really nice, well-balanced set visually, but it always irks me from a logic perspective. The "C" is obviously on fire, so it shouldn't be colored as though it is burnt charcoal or something like it is here. That's me overthinking of course, but it still crosses my mind everytime I see this Flames look.

I like the current logo, but I really enjoy this concept done by Twitter user @lolwtferic that emphasizes the proportions of a Clipper ship in a more traditional way. Well, it's great except for trying to cram the "LA" into the top sail at least.

I would be interested to see what this could have looked like with all of the red replaced with orange. I get why they wouldn't go that route, but would've been a singular color scheme for them and I could envision it looking super sharp

This rebrand feels so opposite of a normal Steve Ballmer decision in that it's very restrained and traditionally-inspired, but there's no question that these are an upgrade. The script's return is a big win.

I think you're correct to an extent, although I wouldn't be so sure that it's quite as malicious or even planned as you say. I don't necessarily see Nike as designing planned obsolescence in their football uniforms, but most teams requesting new looks are ones that wish to mark new eras in their franchise and tap into a younger, more trendy image that they likely lack currently. The nature of trends of course is that what was once fresh and futuristic quickly becomes stale, so a sort of cycle is created as the fanbase quickly tires of the once trendy look and yearns for something more nostalgic. It's a phenomenon that's acutally pretty natural in lots of areas of design I think.

This new Lightning third jersey is mediocrity to a tee. There's absolutely nothing wrong with it, but that's also why it feels so forgettable and uninteresting to me overall. The only things that I really like are the embroidery treatment on the logo and the drop shadow on the numbers. The rest just feels like a catalogue order for a college club team.

The logo moving down from the base of the collar is the biggest question mark for me with this new template. There's literally no advantage to removing it from where it was before, and you're further cluttering that space where the names have already been shrunken down. The only reason behind it that it could potentially streamline production to keep the elements closer together so that they can be applied in fewer steps, but that may just be some of the Fanatics reputation affecting my thought process

Does this entail a logo change as well for the Jets? Or will they revert more to the Sack Exchange with a logo swap?

I agree, it's ultimately the element that kills the uniform as a whole. To me, it screams design by committee decision after they had likely moved far along in the process with the sword yoke design before realizing that would only feature columbia blue on the sleeve cuffs (which would be obscured on half of the players) and a thin number outline. It was a total switch in color balance that probably freaked a lot of executives out, and as a result led to throwing that in at the last minute. The current uniforms could work if you eliminated the armpit squares, rework the number font, and match the pant stripes to the helmet stripe. They wouldn't necessarily be my favorite Titans uniforms and would still suffer from color balance issues, but they would at least work as a cohesive idea.