Jump to content

radchad

Members
  • Posts

    208
  • Joined

  • Last visited

  • Days Won

    1

Posts posted by radchad

  1. Cal switched from Under Armour to Nike, but their uniforms remain mostly the same (just re-badged to Nike), with a couple changes:

    1. Batting helmet logos are now 2D and metallic instead of 3D.

    2. The walking bear has inexplicably been removed from inside the C logo on their pinstriped jersey, leaving a solid white space.

    Both downgrades, IMO

    2024 Baseball Schedule - California Golden Bears Athletics

    • Like 1
  2. This slipped under the radar--Rutgers is the latest school to overhaul their academic branding in an attempt to merge it with athletics.

     

    The new branding is based around the athletics "Rutgers R":

    Rutgers Logos, Signatures, and Visual Identity |Communicating about Rutgers

     

    Various examples of the old branding, which used combos of a "Rutgers" wordmark in a serif font with a long-tailed R, and the official university shield, often with descriptive black text below the wordmark:

    Rutgers University Logo and symbol, meaning, history, PNG, brand                     File:Rutgers University with the state university logo.svg - Wikipedia                    Rutgers University New Brunswick Logo PNG vector in SVG, PDF, AI, CDR format

    • Sad 1
  3. 10 hours ago, Green27 said:

    The ASU-Fresno game really looked incorrect. Am I the only one who thinks of Fresno as a red/white school not a red/white/blue school? ASU also looked off in the hazy night, with the maroon looking almost grey on the broadcast. 

    2DYDSW5XUBBVVF77F3HDFBUGIU.jpg

    This is the same aesthetic as those youth teams who have the rights to use NCAA and NFL logos, but can only afford to put them on basic, plain equipment.

    • Like 1
  4. I'm very glad that Cal is finally free of UA's BS, but I will mourn the visual package that UA and Cal cooked up together. The walking bear inside the block C and script California blew away Nike's front-facing bear and pointy font. Gray was eliminated from the color scheme (why was it ever there in the first place, Nike??) and white accents were minimized, leading to uniforms that were entirely focused on beautiful blue and gold. Sure, the Sather stripe got a little stale, but it remains way better than Nike's paneled nonsense. The Joe Roth uniforms were obviously amazing. I hope the logos and scripts can transfer over and the preference for simplified and traditional looks survives.

    • Like 5
  5. 48 minutes ago, BJ Sands said:

    Speaking of modern classics, Texas Tech has an excellent set. Great use of school colors, unique and coherent striping and a solid number font. 

     

     

    Texas Tech falls into the same trap as countless teams with mix-and-match elements; plenty of excellent combinations exist and yet they consistently choose the worst ones.

    • Like 4
  6. On 5/27/2022 at 2:15 PM, GriffinM6 said:

    I've got some news for you...

    Scotland  Logo Secondary Logo (2012-Pres) -  SportsLogos.Net

     

    This ain't nothing new in soccer lol.

    I've said this time and time again, but all these would improve if they just ditched the roundel and went with the shield 

    • Like 1
  7. 3 hours ago, JTernup said:

    I don’t think what you’re saying is wrong. But, when it comes to athletic suppliers “brands” are slightly different IMO. Northwestern is a great example because it is a huge globally recognized university but does that translate to sales of Under Armour gear with the purple N? I highly doubt that Northwestern is outselling Ohio State and Michigan, and I would also imagine that the maize M is globally far more recognized than the purple N.

     

    Cal is another interesting one because I think they’re branding is really disjointed compared to a UCLA or USC. The academic Berkeley brand is huge, probably one of the largest in the world but is that pushing people to buy Cal gear? Idk, maybe. 
     

    I'm certainly not an expert in this and a lot of what I’m saying is based off of my own perceptions and biases. However, I am considering what Jordan, Nike, UA are doing and what brands they seem to value most in forming these opinions.

    Cal is especially weird in that there's almost zero connection between the Berkeley academic brand and the Cal athletic brand. It's perhaps the most extreme case I can think of in all of college sports. I could maybe tell a California resident that I went to "Cal" and they'll know I went to the University of California, Berkeley, but for most people, I have to say that I went to "Berkeley." I never hear "Cal" used to refer to the academic institution and I never hear "Berkeley" or "UC Berkeley" alone used to refer to the athletics. "Cal-Berkeley" gets used occasionally by sportscasters or recruits, but this unofficial name has been discouraged by both the university and athletic department. I've talked to many people who don't even realize that Cal and Berkeley are the same thing.

     

    Anyway, even though Berkeley has a great academic reputation, I absolutely don't see that translating into Cal athletic brand recognition.

    • Like 1
  8. Didn't see it mentioned--Rutgers unveiled blackout uniforms for Saturday's game against Penn State. The numbers, lettering, and helmet logo had a shiny carbon fiber pattern.

    ImageImage

    Certainly not amazing, but not my least favorite black uniform ever.

  9. I've come to accept that wearing a different uniform each week is an essential part of Oregon's brand (although I absolutely agree they could accomplish this while emphasizing green and yellow way more).

     

    IMO, their biggest crime was convincing 75% of the FBS schools that they needed to be doing the same thing.

    • Like 7
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.