radchad

Cal switched from Under Armour to Nike, but their uniforms remain mostly the same (just re-badged to Nike), with a couple changes: 1. Batting helmet logos are now 2D and metallic instead of 3D. 2. The walking bear has inexplicably been removed from inside the C logo on their pinstriped jersey, leaving a solid white space. Both downgrades, IMO

This slipped under the radar--Rutgers is the latest school to overhaul their academic branding in an attempt to merge it with athletics. The new branding is based around the athletics "Rutgers R": Various examples of the old branding, which used combos of a "Rutgers" wordmark in a serif font with a long-tailed R, and the official university shield, often with descriptive black text below the wordmark:

This is the same aesthetic as those youth teams who have the rights to use NCAA and NFL logos, but can only afford to put them on basic, plain equipment.

We may have our first look at Cal's new Nike uniforms, courtesy of 2024 recruit Jeremiah Wilkinson

Man, they are so close

Yeah personally I'd like to see stripes on the pants, as well as gold outlines on the numbers, but these are a massive upgrade from their last set--I'll take the win.

Well darn. I loved Indiana's last look. After decades of wandering through the proverbial desert, I felt they finally stumbled upon something great. Oh well.

I mean every single team has their primary sponsors on the jersey front and back, including on national champion jerseys, so I can't entirely fault them. I guess they could've just used the Lidl wordmark?

Colorado's current set is solid, but their classic striped look exceeds it by a mile. It won't happen, but man I wish they'd go back to these.

New field for Cal: https://twitter.com/avinashkunnath/status/1624523543273943040?s=20 Gold endzones will take some getting used to, but looks like the fonts and scripts from the UA logo package will be staying, which is incredible news.

This is RSL's least lazy away kit in at least 7 years Man they've had a bad run of kits.

Seeing the colors, what immediately jumps to mind is the New Jersey flag

Wow, that's a cool away kit for Toronto! ... oh.

Sigh... https://twitter.com/CalFootball/status/1613654548819881984?s=20

I'm very glad that Cal is finally free of UA's BS, but I will mourn the visual package that UA and Cal cooked up together. The walking bear inside the block C and script California blew away Nike's front-facing bear and pointy font. Gray was eliminated from the color scheme (why was it ever there in the first place, Nike??) and white accents were minimized, leading to uniforms that were entirely focused on beautiful blue and gold. Sure, the Sather stripe got a little stale, but it remains way better than Nike's paneled nonsense. The Joe Roth uniforms were obviously amazing. I hope the logos and scripts can transfer over and the preference for simplified and traditional looks survives.

As long as the USWNT don't take a gold flex as far as 2007 ever again, they'll be fine

Texas Tech falls into the same trap as countless teams with mix-and-match elements; plenty of excellent combinations exist and yet they consistently choose the worst ones.

Now I want replicas of these kits

I've said this time and time again, but all these would improve if they just ditched the roundel and went with the shield

My wish list: Keep the name, but drop the "FC" Mild tweaks to the colors are okay, but no radical changes (i.e. no neon green) The badge shape is terrible and should have changed a decade ago. I'm ambivalent on whether they should use the Space Needle, an orca, waves, whatever. Any of those could look great (or awful) depending on the execution.

Cal did a much-needed update: The block CALIFORNIA looks way better on the jerseys than the script Cal

Cal is especially weird in that there's almost zero connection between the Berkeley academic brand and the Cal athletic brand. It's perhaps the most extreme case I can think of in all of college sports. I could maybe tell a California resident that I went to "Cal" and they'll know I went to the University of California, Berkeley, but for most people, I have to say that I went to "Berkeley." I never hear "Cal" used to refer to the academic institution and I never hear "Berkeley" or "UC Berkeley" alone used to refer to the athletics. "Cal-Berkeley" gets used occasionally by sportscasters or recruits, but this unofficial name has been discouraged by both the university and athletic department. I've talked to many people who don't even realize that Cal and Berkeley are the same thing. Anyway, even though Berkeley has a great academic reputation, I absolutely don't see that translating into Cal athletic brand recognition.

Didn't see it mentioned--Rutgers unveiled blackout uniforms for Saturday's game against Penn State. The numbers, lettering, and helmet logo had a shiny carbon fiber pattern. Certainly not amazing, but not my least favorite black uniform ever.

I've come to accept that wearing a different uniform each week is an essential part of Oregon's brand (although I absolutely agree they could accomplish this while emphasizing green and yellow way more). IMO, their biggest crime was convincing 75% of the FBS schools that they needed to be doing the same thing.

So I really like Indiana's current look, but whoever is applying the helmet decals is placing them WAY too high. They almost touch the stripes (and for #23 in the second photo, I think they are)!