Hi Old Main, I am a newby on these boards myself, so what I write might not have much clout, but I think you would be able to present your point better if you are able to sum it up better. The way you are bombarding your audience with your ranting manifesto without warning kills any interest to seriously read through all of it and as Darth Brooks put it... In other words, in order for you to win any argument it has to make business sense. And as for any business case, people will only give you their attention if the executive summary can stir their interest. So, think of a PowerPoint presentation slide as an example and sum up every argument you have in a concise bulletpoint that also includes a branding issue - each point no longer then 1 line. I give it a try and attempt to sum up your 5 most compelling arguments: The bevel highlights are graphically incorrect and illogical, tainting the smart image of the university The logo is constantly dispayed inconsistently (on helmets, merchandise and signages) which is diluting the brand The logo with bevelling is harder to reproduce properly on Merchandise - and more expensive The bevelling makes the wordmark hard to read when reproduced in small scale - and hence diluting the brand Several surveys show that ca. 75% of TexAgs.com readers (consisting of current students and alumni) prefer a non beveled logo Was that so difficult? When you have summed up your most important points, I am sure you will be able to fit them on half a page. And then maybe people will read it and take them seriously. Oh, and avoid any ranting, sarcasm, humor, etc. If you want to make a business case, then there is no room for that. I hope this helps! Good luck with your cause!