SuperNerdToTheRescue

The r/LAClippers subreddit seems to have found a black-and-white trademark of the new primary logo: Matches the partial "C" logo found on Paul George's pregame outfit. Another roundel, but probably the sharpest brand they've had since moving to Los Angeles? Curious to see how much red and blue are on the final version.

Accidental repost, mods please delete (sorry!)

This image is going around LA Galaxy supporter circles and people think it's from the impending rebrand. Not sure where it originated from but what do y'all think? I think it's a bit too similar to LAFC. I'd hate for it to look like LAFC came first and the Galaxy are some lower-division team that decided to copy them (no jokes about our recent records, pls).

Which is why so many newcomer know-nothings root for LAFC! Kidding aside, I think this is the first time I've ever (mostly) agreed with an LAFC fan. AEG choosing to further entrench the Galaxy in Carson will look terrible in 20 years when the Galaxy are the '80s Rams to LAFC's '80s Raiders, with LAFC being the trendy team that plays in an accessible location while the Galaxy are the uncool others who might as well be Long Beach or Orange County's team. I understand that the Sports Arena site LAFC managed to snag wasn't available to AEG when it was looking for places to build the Galaxy a soccer-specific stadium in the early '00s, and that downtown arenas weren't yet all the rage in MLS back then, but it's a different era now. On the other hand, AEG likes having its teams in AEG-owned locations and the taxpayers of LA will (correctly) never pay for a new stadium again, so the Galaxy are probably stuck in the South Bay. Even if AEG tried to annex the Farmers Field site into L.A. Live by moving the Galaxy there, I could see the city council saying "Sorry, but we already have a new soccer stadium near downtown. Why don't you guys move in with LAFC instead?" (I'm being told that wouldn't be ironic because LAFC and Chivas USA are completely different things?) Aha! You're an LAFC fan but you just admitted that Carson is in LA! I have you now! You snobs already took FC so we'd only be able to be LA United anyways . To your point about the name, my head canon has always been that Nike named LA's team the Galaxy because the league wanted to have a premier, star-studded team in a city that made so many contributions to the aerospace industry. I know Nike just wanted to emphasize how there's a "galaxy" of celebrities in LA, but I'd much rather see the stars play soccer (the sport Los Angeles Football Club plays) for the Galaxy with the branding reflecting a space theme. Emphasize the unique shape of the quasar! Sneak five stars into an updated crest by making them space stars instead of championship stars! The potential bandaid solutions are endless!

Agreed, but I've seen a couple people on Twitter claim that next season's kit "apparently" won't feature a sash (neither said where they had received this information). Also, there was post on the LA Galaxy subreddit about a month ago in which users discussed a private meeting the Galaxy held in Culver City with a select group of invited supporters. At least one fan received a pre-meeting survey about "soccer in the Brentwood area," though multiple attendants said that club representatives pushed back on any talk of relocating out of the South Bay region. The main topic of conversation appears to have been a brand refresh, with a few commenters mentioning the addition of stars above the logo as being one of the big ideas presented by the team. Certainly sounds like the Galaxy's marketing department has realized that it needs to do something to maintain relevancy after the past few years of LAFC being the bright, shiny object in town. Unfortunately, instead of entertaining the obvious solution of moving to a more centrally-located part of Los Angeles, the Galaxy seem to have settled on updating their logo as their response to LAFC's erosion of the Galaxy fanbase and capture of new fans who were indifferent to the Galaxy's (pretty innovative and important) first 22 years of existence. Absent a new stadium in West LA (where there is no space) or L.A. Live in downtown (where AEG could have already built a new Galaxy stadium in the cancelled Farmers Field space if they wanted to), I'm not really sure what the Galaxy could do off the field to keep up with LAFC's successfully-astroturfed, hipstery brand. Maybe move into SoFi Stadium in Inglewood and limit capacity to 35,000? Or, keep the LA name but move to a waterfront stadium in Long Beach? I guess if AEG is committed to staying in Carson then doing more stuff like last season's teal-and-black Community Kit and less stuff like getting rid of the home kit's iconic sash would be a start.

Yeah, as far as I can tell, the Nike jerseys have only ever appeared gold in arenas that use theater lighting, like Staples Center and MSG. I remember an LA Times article from a couple years ago in which some Lakers official claimed that the jerseys had gotten too orange during the Adidas years and that the Lakers were simply bringing back the shade of gold that was used during the Showtime era. Pretty sure they also said that the team would look into darkening the shade due to fan uproar but that obviously hasn't happened yet, so they might've just been a liar.