trybalyze

I think the best way around this would be to make your base woordmark/logo in illustrator. Then, bring it into photoshop and apply some bevel styling to it as a template for re-tracing in illustrator. You would only need to trace the shading part in illustrator and intersect the traaced shading with the original logo outline to make sure that the edges match up. then again, illustrator cs has some 3d effects integrated now. Choose your own adventure. I would go the photoshop route just because there are a number of different contours you can use for the bevel.