Here is the redesign for the expansion side Charlotte FC who will be joining the league in 2022. Even though it's not my strong suit, I also wanted to take a stab at redesigning their logo as I felt like they have unveiled an uninspiring logo. I wanted to go for a detailed logo with substance, as opposed to the overly simple logo that was revealed. The only restriction that I placed for myself was to keep the current color scheme. The redesigned logo takes inspiration from the first coin minted by the Charlotte Mint in terms of the general shape, font and the six-pointed stars; and features Queen Charlotte of Mecklenburg-Strelitz who is the namesake of the city. Hope you like the rebrand and please let me know if there is anything I can improve:
In terms of the kits, the home kit utilizes a checkerboard pattern as a reference to Charlotte's auto racing history. I felt like the checkerboard pattern was a unique look among other teams in the league and did a good job differentiating Charlotte from San Jose and Montreal who also share similar colors. Meanwhile, as you may guess, the away kit is a reference to the Charlotte Mint and features a crown pattern on the sleeves. The logo on the socks is a reference to the first coin minted by the Charlotte Mint. Also, after designing the kits, I have realized that they resemble Inter Milan's beautiful kits from 19/20, which is an interesting parallel.