FinsUp1214

Oh man, that new Rockets patch is bad. Looks more like a sticker or button. I get that some of these companies likely want to express thier branding to the fullest when used as jersey ads (keeping the patch in brand colors), but it’s hard for me to believe there aren’t monochromatic white or black logo versions that could’ve been used instead.

Darn, that’s too bad we’ll never see it! I was looking forward to it because I figured there’d be a good chance it would’ve been purple (or even green). Oh well. Maybe they’ll whip something up and finally let go of the red rocks for the 100th anniversary!

Regarding the Jazz news: I can’t believe I’m saying this, but I honestly would’ve rather taken my chances on the mashup uniform than keep the redrock around again. I’m just….done with that theme.

Yeah, I kind of want to like the neon, but it just doesn’t look like Sweden to me. Gold is something I’ve associated with Sweden so strongly that swapping it out is just too jarring for me.

Regarding the Rams’ new uniform, they did it absolutely right this time. It baffles me still that the bone uniform was ever favored over something like this, but now that this white uniform is a real thing, I’m hopeful it will push the bone uniform out of the rotation completely and quickly. At this point, I think the Rams would be making a huge mistake by not doing so. I’m also still baffled that, of the two LA teams, the Chargers were the ones who got a rebrand right from the start and the Rams were the ones who stumbled out of the gate. I had always expected it to be the other way around.

I’m still reeling from another playoff choke, I didn’t need this

Honestly? Put the 49ers throwbacks over gold pants, red (striped) socks, keep the current helmet, and call it a day. In my opinion, that’d be the best of both worlds AND the best uniform in team history.

Yeah, it’s not like the Oilers have a poor history in royal. The greatest player of all time and one of the more dominant dynasties in NHL history wore it, and it’s what the Oilers should still be wearing today. And even besides tradition, the royal and orange just looks really good together. Something about the particular shades and the way they were allocated was really striking to me, and the same design just doesn’t work the same way with navy in my opinion.

Best case scenario for the Rams: the alternate is a white version of the blue primary, and it gets slowly phased into becoming the primary road uniform. Worst case scenario: Another “streetwear line” set, but in black/anthracite. Some marketing BS about how the colors popping against black “evoke the bright stars of Hollywood” or something.

And both Klay and Andre are looking at LeBron like “they’re gonna win it those things? D*mn”

Well, the Nets are just as much (if not more) responsible for this - the final “yes” or “no” lies with them. Your general point still stands though, the fact this uniform is going to be associated with a historic performance is a sad reflection of the state of NBA branding right now.

Absolutely terrifying when it happened. I watched the live broadcast, and I was honestly fearing the worst. Thankfully, it looks like the worst has been averted and that he’ll be on his way to recovery. Very encouraging to hear reports that he is awake, alert, and communicating with his team.

^IF that tweet is true (emphasis on IF), then a couple of quick thoughts: 1. Hoping that means Classic Edition would still be alive, and that we get to see some fun ones. 2. I take the Jazz info to mean they’re hanging onto the red rock again. *Sigh* I’m really, really done with that theme. 3. If Earned is out, I really hope no other series replaces it. Trimming down the uniforms in a rotation, even by one, would be a very welcome step.

Well, at least those are rather tastefully done and spread out two eras at a time. Miami’s is ridiculously too much. To the OP’s point, I agree that Miami’s set on its own is a sort of funny, accidental microcosm of the larger branding problem most NBA teams have in general now; you don’t really have a brand when you’re juggling multiple identities at the same time, no matter how much cash it’s raking in. The Heat just so happened to illustrate that problem on one singular uniform instead of 3-4.

So that IS a wordmark mashup after all. What an insane looking mess. Congrats Miami, you’ve managed to make the jersey version of this:

I think something like this is closer to better, but still doesn’t change the fact that the design of the uniform itself (colors aside) is very dated and looks stuck in 2001. I think Dallas is better off hitting a hard reset than continuing to stretch the Cuban set even farther. I would absolutely LOVE a throwback update akin to what the Blue Jays did; a clear U-turn back to the classics but with clean, subtle modernizations that make it perfectly current. I think the Mavs could pull that off beautifully. I don’t think Cuban will ever sniff that territory, however, so I’m not getting my hopes up.

Double post, apologies

Thats technically not a true Nets throwback: looks like a merging of eras between the Petrovic and Dr. J eras. These leaks are falling in line with the anticipated 75th anniversary rumors of era mashups (and each look better than Phoenix’s leak so far). That said, I’m not sure what’s going on with Miami there. I think that’s a mashup of Floridians/Heat/Vice word marks, but I’m not totally certain. So it could be the era mashup, but possibly something else too. I don’t like it, either. As far as what can be seen so far, I’m really liking the direction of Atlanta’s and Brooklyn’s. Purple and powder for the Lakers looks a bit too 90’s Jazz from afar, but the idea makes sense.

Amazing to read this and realize the NBA was actually considerate about this once upon a time. They certainly don’t give a rip about it now.

I don’t mind Germany’s adidas stripes being tonal, but the crest and adidas logo being tonal is too much. The numbers and sleeve trim being just about the only thing you can see on the kit makes it look like a very generic, video game placeholder kit. I’m really not a fan of it and feel like they could’ve done much better. The 2018 set as a whole really blows this current set out of the water, in my opinion.

I suppose I understand the reasoning for keeping black from a marketing standpoint, but it sure doesn’t look that good with wine. Cleveland would look so much better if they’d just simplify to wine, gold, and white. Regarding Cleveland’s historical identity crisis, I’ve never really known what the “essential” Cavs identity is, and I don’t think the Cavs have ever really known either. They’ve seemed to chase after different identities thier whole existence, and to a detrimental fault. They’re in a weird spot in my head where they’re both relevant and irrelevant at the same time; relevant because of Lebron and a recent title, yet irrelevant because they suck again and I have no bearing on what thier brand or identity is or ever was. If I were ever hired to rebrand them, I honestly have no idea what I’d do with them nor would I trust the brand would last five years at this point. They’re perpetual shapeshifters and I just don’t understand how or why they insist on being such time and time again.

My best guess is the era mash set would be a special “Classic” designation that every team gets rather than a City set. If they’re going to turn out like that potential Phoenix leak, though, I’d rather they not exist at all. A straight up throwback for every team would suffice for the anniversary. As far as rebrands go, I think Dallas is by far the most due. I’d love to see them finally make a change next year, though I doubt Cuban will ever part from his look. I don’t think the Pelicans have to scrap everything, but they sure could stand make a few changes here and there to freshen things up (and best to do it now with Zion on the rise).

I’ve been saying this for a while now. The basic idea of the Jaguars uniforms is a great one, it’s just that the wrong team had the idea. It’s Arizona who should’ve gone that route, not Jacksonville.

Honestly, I think that’d be the best uniform in franchise history if it took the field. It’s a great both-of-best-worlds solution between the ‘94 throwbacks and the current/classics. I’m sold.

I dig the new San Marino crest! I don’t think the notches that help illustrate the “S” had to be tapered - I think they still would’ve read well straight - but the overall crest is still pretty nice. Their Campionato logo’s “S” looks awfully similar to the last Sonics’ “S” though, so it’s hard to unsee that. Not that those in San Marino would likely make that connection, but still.