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4 Prospect

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  • Gender
  • Location
    Los Angeles, CA
  • Interests
    Blackhawks hockey, Bears & USC Football, White Sox & Dodgers baseball, and the LA Derby Dolls all in that order. I also like food, whiskey, mezcal, documentaries, typography, and all idioms of visual design.
  • Favourite Logos
    All NHL Original Six, Flyers, Flames and Whalers.
    German, Dutch and Swiss National swag.

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  1. Funny visual, but there may be a way to marry the two. The way I see it, Victorian, carnival-style typography abounds in New Orleans, where jazz was born. Of course this warrants some stylistic changes to the musical note/basketball J, but think Dixieland and not Big Band Swing.
  2. About the only colors I really don't like are purple, neon-anything most of the time, and for any team outside of Miami-Dade County, teal. I'm partial to maroon, as it was a high school color and that of a couple of my early freelance clients, and orange, as most people do who are as partial as I am to midcentury modernism. The maroon and orange of Virginia Tech and the Tampa Bay Buccaneers' red/pewter/orange I really like a lot. Single color non-black + white is really sharp, but it seems the only teams with the interest or ability in pulling this off are older franchises or college teams. (off the top of my head, Detroit Red Wings, Toronto Maple Leafs, NY Jets and Yankees, Boston Celtics, Houston Rockets, Nebraska, Penn State, Michigan State, Oklahoma and Texas) Color + metallic is also really classy, although the Philadelphia Eagles' midnight green I think is too dark, and the Penguins should be run out of Pittsburgh for forsaking their city's gold in favor of a champagne metallic they call Vegas gold. (What do they say about what happens in Vegas?) If the Dallas Cowboys went with what was on their helmet, they'd be in this group as well. And last, I like most any non-green + goldenrod/reflex yellow, or somewhere close in the swatch deck. Yes, I really do hate the Packers that much.
  3. It's never just one executive, it's a committee. Meetings: none of us is as dumb as all of us.
  4. Although I strongly prefer hockey sweaters with a hem stripe (such as their throwback third jersey), I have to say this is a major improvement by returning Vegas gold to that of the Steel City. The only thing I might look at is swapping the white and gold striping.
  5. Hadn't seen this before, but remember reading on CA and other trade publications around the time it was rolled out about the sheer lunacy of Pepsi's rebrand. Worse is they aren't fully committed to it, as they retained their familiar wave in the stroke of the 'e'. Someone laughed all the way to the bank with this one.
  6. Looks like I am in a minority of hockey fans in that I like the Caps' star-spangled unis they wore through 1995. I didn't mind the blue and copper sets of the late 90s, but the typography could have been so much better. The asymmetrical hem stripe was dated from the get-go, but with the angle of the eagle's wing, it worked. I felt that the numerals were amateur and bordering on illegible and the logotype was blase. And about the only thing that I like on the current sets is the Weagle. While I think it works as part of a throwback, I'm not sure if I'm sold on it: https://flic.kr/p/ubXpkg Countering the throwback flash, I created a modern alternate in blue. Because the home and away use the stars as their main element, I used stripes in this one: https://flic.kr/p/uRmg5v
  7. I've got about 15 years' experience, and I think it's really good. The mark is strong enough to stand on its own, which is exactly what you want. Don't be afraid to take the type down in size. Way down. You want your type to communicate, be a platform for the information, be legible, but you do not want it to fight your mark. I'd run 'Joe Gemma Design' centered across the bottom, in your dark color. For sizing, I'd start with a size where the capital 'O' is the same width as the white strokes on your anchor, and for the type weight, try keeping it close, if not matching, the dark outlines on the mark. That way, you wed the words together with the mark. Hope that helps. Love the mark. Keep up the good work!
  8. I live in Los Angeles, and there's usually a local art supply shop or press offering a one-day class on silkscreening. Groupon or LivingSocial is a good place to find stuff like this. I took one just to check out the space and the people, and what I do is rent studio space by the hour when I need it. If you want to do all-DIY, you can, but I'd strongly advise buying pre-made screens rather than trying to make your own--unless you have a lot of experience stretching canvases or some such and even then, it's a pain. You can burn screens at home but nothing beats a proper darkroom, which I don't have the square footage for.
  9. . Unlike most of my classmates and friends growing up in Chicagoland, I was a White Sox fan. I was also a shrimpy Little Leaguer, one sick of being stuck right field. For those in my plight, second base was the best shot of getting into the action. And in the 1980s, the best 2B in the business was Ryne Sandberg. I watched a ton of Cub games because they were usually on after school. As a Bear fan whose playbook read mostly Payton left, right, up the middle, then punt, Dan Marino's passing game was exotic and intoxicating. Somewhere I have Jaromir Jagr's rookie card, and even though he shredded the Hawks' defense in the '92 Final, you couldn't not watch and be amazed at what he did night in, night out. Same with Sergei Federov. Current players I'd have to include Pavel Datsyuk, Henrik Zetterberg, Drew Doughty and after this last series, Victor Hedman
  10. Looking at the Capitals' logotype, the white outline is the correct width, and at that width the outline at that width the 'c' and 'p' would be cut out while inside the 'a's would be filled in, making for some jarring negative space. There are a lot of things I don't like about this Caps' logotype, most notably that it is dated and poorly executed. The 'C's strokes are different from everything else within the logotype and should be redrawn, and there are different shearing angles on the logotype, stars, stick and puck. The best thing they've ever worn is still the star-spangled sweater of the 1970s-90s.
  11. That's basically what all these "power rankings" list become. Personal preference. Power Rankings are merely conclusions and speculating based on available facts and a set of criteria. I've found Hecken's rankings do a better job explaining than shown by this author, who gave a report card based on each uniform set and cap in addition to his explanations which seemed a little too homogeneous. Even so, in a subjective discipline like art, any rankings list is subject to personal preferences. Paul Lukas and Phil Hecken are great resources, but their conviction against all Native American themes as mascots and categorical aversion to the color purple play into their rankings.
  12. I found that a lot of his commentary, specifically on the 'bad' portion of his rankings as repetitive, and it seemed that many of the qualms he had with the uniforms either had to do with outside factors or personal preferences. There are a handful of uniform sets that are perfect the way they are, another handful a tweak or two away from perfection and a few that need a total makeover. I'd put Arizona, Colorado and San Diego in that last group. I think Miami's set fits the city very well, so I find it difficult to bag on them too much. Except the numbers, which just don't work at all.
  13. I get what you're saying, but I find the star too big and its placement smack-dab in the middle of the word leaves two letters dangling on either side, which doesn't work for me. Personally, I'd rest the word on the horizontal points of the star and let the top point take the place of the 'A', similar to the Stars' crest when they first moved to Dallas. For those same reasons, though, I was never huge on that crest either. While I find the current Dallas Stars' uniform set --and now their AHL affiliate as well--are a big improvement over anything worn since the move from Minnesota to Texas, beveling makes it look straight out of 1994.
  14. While eyes are difficult to portray effectively without strong gender-stereotyping, it is possible to make a convincing logo using one: Yes, this is technically a poster, but the simple geometry of the eye is what I'm getting at. The best idea I have is a single eye looking upward, watching the lift in action. (Provided nothing shows up in a Google Image and trademark search.) Sure, it's not as literal as having the two eyes as is outlined in the name, but even numbers will almost always water down the visual solution, as the viewer tends to break each into its own compartment. (The one eye next to the stack of eyes in your first concept qualifies as two elements.) Hope that's helpful. Good luck!
  15. Adobe CS all day long. Illustrator is my bread and butter app as I prefer vectors to pixels, although it depends on the project. If you're not a professional, I don't think a Creative Cloud subscription is worth it. (I'm a pro, and I'm avoiding it as long as I can.) And as far as hardware, Wacom tablets are awesome. When I got one I wondered how I got by so long without one, and then why. If you're not doing high-end retouching, one of their lower-rung models like the Bamboo or Intuos (which I use) are great and can be had for under $200 new.