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BurdBranding

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BurdBranding last won the day on June 1 2022

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  1. Oh, come on. They have to be intentionally screwing with us at this point. Why wouldn't they simply take the sleeve striping and put it on the socks? The inconsistency is killing me!
  2. I love seeing college hockey! This group of Ivy League concepts are fun, and I like the idea of the conference working together to do a reverse retro / city connect type of project. The Ivy collar is pretty clever. A great way for the conference to claim its schools without drawing too much attention. I think Princeton, Penn, Harvard and Cornell are perfect as is (besides the vintage white). The others are heading in the right direction but could use a tweak. Brown - This is a difficult one because the problem is the bare chest but not much can be done to get around that considering it was kind of the whole gimmick. The only thing I could think of is a stitch pattern outlining "BROWN" so there'd be something that draws the eye. Other than that, the only thing I could think of is including a hem stripe. Columbia - A quicker fix, here. I encourage adding a hem stripe but, honestly, I think it would look great if you simply changed the logo from vintage white to navy. Dartmouth - This jersey doesn't really need change but I think it could be elevated by adding the double green stripe to the bottom of the sleeves. If you're feeling bold, the double stripe could also be included as a pattern on the collar. Yale - I like the direction but I think a modern touch could be added just to make it more visually engaging. Doing something similar to what the Maple Leafs did with their Arenas jerseys would probably work. Great job! Would love to see the uniform references that you mentioned.
  3. As a Sharks fan who is used to variations of black jerseys with simplified striping for the last 20 years, absolutely. Not that I don't like them, it just isn't a surprise anymore. I am much more excited about the possibility of the team addressing the one thing I dislike about their current uniforms. Yes, alt equipment is primarily meant to be paired with the alt jersey but I see things trending the other way in the near future. The Sharks are also the type of team to expect experimentation from. Since the beginning of November the Sharks have worn teal helmets with their away uniform 14 times. The only game they haven't worn that combo was when they wore their home uniform in LA so the Kings could wear their alts. It seems they prefer to be in the other 10% if they feel it looks better.
  4. https://x.com/SanJoseSharks/status/1748053522749493345?s=20 After the Sharks teased black shells and gloves that match the striping of their primary teal equipment their new jerseys became a second thought. A new third is cool but the idea of them being able to pair their black equipment with their home jerseys is the biggest news that comes from all of this.
  5. These uniforms look like a bulk order made by the director of youth hockey for the local rink's in-house league.
  6. I don't know if it is unpopular or not, but I feel like the Panthers have never had a bad look. The closest they came to bad would be with the unnecessary piping on their jerseys between 2007 and 2011, but even that was a result of Reebok having fun finding ways to mess up every team in the league. I much prefer their original jerseys and logo, but their current set is a somewhat close second. The only problem with their current look is the fat sock stripes that stick out like a sore thumb. Seriously, the primary color of this sock is far closer to white than it should be. I get that it is the same thickness as the stripe on the jersey, but I feel like the sock stripe's thickness should be based on the stripe to arm ratio of the jersey, if that makes sense.
  7. Maybe I am missing something from their history that makes it that unique. I thought there have been many cases of teams being bought and their name being changed. Even if I were to agree, I still think it is an awful way to acknowledge their history. Instead of combining key visuals from their jerseys over time in a way that conveys their message to the viewer, they decided to write it real big on the jersey. If the jersey was done well they wouldn't have to explain the purpose of the jersey on the arm stripes.
  8. Your defense makes sense, but it seems like a weird decision to make for a professional organization. The jersey is almost completely inspired by pre-2006 jerseys and anything included from post-2006 seems forced, including the "est 2006". They are supposed to be celebrating 30 years as a franchise in the NHL, not splitting hairs and isolating specific events. Did current ownership really need the pat on their own back that bad?
  9. I like the overall concept, a lot. The hidden bridge in the "B" is done beautifully. That said, this brand doesn't feel right. Being from San Jose, seeing a bridge and "Bay" together makes me immediately think of the Bay Bridge. The fact that they used the Golden Gate in the logo and international orange as an accent has me struggling a little bit. I think a simple adjustment to the name would fix all the problems I have with it.
  10. I still get overwhelming Rockies vibes from Colorado. I'll go further and say your concept is a better option for the Rockies than their current, but that doesn't seem to be your goal for this project. You mentioned a "purple mountain majesty" theme, maybe there's room for more than one purple? I think leaning harder into that inspiration with a lavender (similar to K-State's basketball alt) instead of green would truly separate your look from the Rockies all while sticking to your original approach. A google image search of "purple mountain majesty" would support my case.
  11. Utah - I wasn’t sure of the colors at first, but they have grown on me. I spent some time in SLC and Park City for hockey so I’ve always thought of high mountains and cold climate. Had to remind myself that Utah itself is extremely diverse. I love the script. It screams Utah! Nevada - I think the “N” and script work perfectly. The white panel on the hat and gray jersey feel off to me, but that’s my own personal distaste for gray and white sharing space (I say this fully knowing that white and gray are staples of uniform design in baseball haha). I have a similar discomfort when I see white and yellow/gold interact. It does look like a uniform that Nevada - Reno could throw straight into their rotation. I mean it as a good thing, but I do recall you saying that you were trying to stay away from existing college colors. Georgia - This one is really fun! I like the script a lot. I wish peach was more prominent in the uniform, though. Nothing too much, just an extra splash. This is the most fun I’ve had around the Concept forum in awhile! Keep it up
  12. As a Californian, I applaud you for not listening to other California natives! Brown and red looks good and gives the state a unique identity (which is hard to do in a league so large). The logo is great, but the bear gets lost on the hat. I’ve also never been a fan of using one logo as a prominent visual point on multiple pieces of the uniform, but I can’t blame you for only doing one logo for every team because 50 states worth of logos is a lot to begin with. Maybe removing the bear and just using the block “C” on the hat is an option? It would fix the bear on brown problem that I mentioned while creating more logo variety throughout the uniform without over complicating things. Then again, my baseball aesthetics knowledge is lacking compared to other sports. That’s all nitpicking, though. I think you did an amazing job on all three!
  13. It’s probably just my eyes messing with me but it almost looks like white stripe detail paired with sand logos. Now I wish the pants were green, or at least the cactus on the pants. These are underwhelming.
  14. I love this series idea! @Htown1141 and I just worked together to redo the whole identity for the high school program I coach / manage in Arizona and the challenges it presented (cookie cutter templates / limited colors / budget) made it an extremely fun and rewarding experience. So much fun that I have considered doing something like this for my own state once I have some free time. Enough about me, I am here for your work! Before the deep dive, I just wanted to mention that the numbers on the back feel a tad large. It might be the correct sizing when comparing it to an actual jersey, but they draw my eye away from your actual design. Could just be a preference thing. Bonners Ferry Badgers There are some changes that I think really benefit this school's look. I love the decision to promote their light blue and only use Bucky's head, but I am not sure if I like it more than the classic "BADGERS" with the number below it on the chest. The letters feel more traditional, and that seems to be the goal for this school. For the home I'd suggest swapping the navy and light blue on the arm. The light blue would pop so nicely off the navy. Also, I was curious about your decision to outline the mascot name but not the number on your alt. The inconsistency just feels off. Lastly, kudos on the equipment color treatment. When your team is lesser known than some other schools / club teams it helps to use color that catches the eye of casual spectators that happen to be at the rink. Small, simple things like a light blue helmet demands attention, making people curious enough to ask, "who is that?", essentially providing passive, low-cost marketing to a sport that tends to come behind others for funding. This is why my own program has switched from black to all green equipment. A small thing that helps a program stand out / be unique when only a handful of jersey template / color options are presented. Good job! CDA Charter Panthers It is always an excellent idea to draw inspiration from other uniforms at the school when you aren't sure where to start. It not only provides a consistent look that is recognizable to the student body, but it also provides a sense of success and pride without taking too much credit. You also made a solid choice with the logo change. I've looked at all of these schools, and all of CDA's panther logos deserved to hit the cutting room floor. The way you used the soccer team's striping looks great without being a direct copy and your red jersey with the Panthers script was a great way to provide a purposeful third option. CDA Vikings I really like the “C” horn. Very smart way to make a generic logo unique to the school. I really like the striping and colors, but I think the identity could use a touch of black to create some contrast. Welp, I have to get back to work. I do really like Kellogg's modern jersey + colors and (besides the hem inconsistency on the alt) Lake City is my favorite overall identity. Great job!
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