The brand though is bland and boring. The logo looks like clip art and the uniforms are uninspired, unless being inspired by the Maple Leafs was the goal.
As someone else stated the numbers on the front of the EDGE jerseys weren't great, but the logo had depth, the uniforms kept the "victory stripes" Phil Esposito created, and they got rid of all of that. Then they placated the upset fans with minor additions of black and the Lightning bolts on the pants.
The jerseys need black and/or silver and that will be fine. Blue should not be the main color. The logo needs to be trashed and they need something new unless they want to add some colors to create depth on the current one.