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And now, the last team I have planned. It's probably unrealistic for a USL1 team in a relatively small city to field an NWSL team, even with Madison's eager fanbase, but the Mingos' branding is top-notch and this series is just for fun anyways! The team just had to share Forward Madison's unique color scheme, but it embodies a decidedly different mood. The name comes from Madison's famous modern architectural landmarks, including several works by Wisconsin-born Frank Lloyd Wright and his contemporaries. The logo depicts a window from one such work, the Monona Terrace and a drafting compass with a negative-space State Capitol building. The home jersey loosely draws from the horizontal design of Wright's iconic Prairie School style, specifically the Jacobs I House. The away jersey is inspired by the floral artwork of a different creative Madisonian, painter Georgia O'Keeffe. This flower is the wood violet, state flower of Wisconsin. I had a pretty good time trying to do something a bit more detailed & realistic than I'm used to! I'll probably work on some updates for Atlanta and Los Angeles before I call it a wrap, but now I want to thank you all for your suggestions and feedback during this series! Here are the logos and colors of the full league, as it stands:

I guess I hadn't really thought about how that history might play into opinions on the away jersey; thanks for pointing that out. It's probably too light & fun of a design to work as a memorial jersey, so I could try something else entirely... As for the suggestion of a Coca-Cola kit, I'm a bit lost on how I'd keep it from feeling like just another ad, but I'll think on it some more. Oh, come on, don't get that one stuck in our heads again! Also, I did some more work on Toronto. I tried the suggestion of centering the T and it was better but still kinda static. However, I tried it off-center with the actual curved T shape of the Toronto flag and I think it finally gets some nice motion to it!

The update to Denver was exactly what I was thinking. Thanks for deciphering my ramblings; maybe I'm a bit too used to Inkscape. Now that all the jerseys have yellow text, it's grown on me a bit on the home & away. Certainly you're right to call it unique and now it feels more cohesive, too. Your updates for Seattle's jerseys are subtle but nice. I don't mind the light green you have; it's not overly obnoxious like the Seahawks or muddy like my Sounders. Mostly it was just curiosity about the mint. Look forward to seeing your logo edits if you're so inclined. As for New Orleans, I'm more on board with just purple & gold; looks much cleaner that way IMO. The NO monogram is pretty classy.

Glad to hear you like ABQ, and I'll mess around more with Toronto shortly. I think the Olympics suggestion was I needed to hear to get the ball rolling for Atlanta, so now I've got that one done first! And it's another re-incarnation of the Atlanta Beat: I thought there was some potential in the poorly-executed original A & note logo, but it took me a while to think of interlocking them in this slightly different way. I added the Olympic flame above the A and a record to further represent Atlanta's burgeoning music scene. It's in Atlanta black & red with a peach color added. The home jersey is inspired by the city's original Terminus name. It has air traffic, reflecting the city's airport hub status, and railyards to show its railroad history, all emanating from a central point which represents Atlanta itself. The away is based on the Olympic Cauldron from the 1996 Games. It's a bit weird so let me know if there's a way to improve it.

The Cascades look pretty nice (I'm used to saying that more literally ) I think the mountains on the baseball diamond logo feel really vertically stretched out, so I'd shorten those a bit and maybe consider adding some snowcaps. The jerseys are solid but I'd ditch the white outlines on the away. While your shades of green are fine as-is, I'd be interested in seeing that mint green version you mentioned. I'm not sold on the yellow-heavy text on the white jersey, but Denver's alternates are gorgeous. I love that red-brimmed cap. I'd swap the text fill & stroke on the red jersey, though. I think you had the roundel right the first time, personally, but the partial logo without the text is best. Also, despite the colors that feel more Colorado or Philly, your NY design is quite nice, especially that monogram.

Sounds like New Mexico fans are making waves in the USL, so here's a take on a women's team for the latest soccer hotbed: The Cranes are named after sandhill cranes, which migrate in great numbers through New Mexico. Unlike NM United, they take on a very Southwestern color scheme. The home jersey is a hot air balloon pattern, inspired by ABQ's famous Balloon Fiesta. The away jersey uses the iconic New Mexico chile on a kit of the brother team's colors. I have one last team planned and almost ready, but if anyone has some suggestions for Atlanta designs, I might be able to get that to happen too.

Thank you for your feedback! I'm glad to hear you like Louisville's logo. I felt pretty clever with that idea. I tried getting rid of the breaks on Toronto's home jersey, and I think it looks good but it's a bit static: I might need to workshop some more on it...

Apparently, I can't help but resurrect defunct teams (too indecisive to name these teams myself, I guess...) Today, I'm restoring the women's side of Toronto's main pre-TFC club: Now affiliated with TFC, the team adopts the silver & charcoal secondary colors of their brother club. The logo has a new depiction of the lynx, with the cliffs of the Scarborough Bluffs as a backdrop. The home jersey is predominantly double gray, but I think it would always include a splash of TFC red. This one is a T design based on the beautiful Toronto flag. The away uses the team's original yellow color with a pattern using the triple maple leaves from the Ontario flag.

I tried to come up with something original for St Louis, but ultimately I couldn't come up with anything near the level of the old Athletica brand. Besides, someone has to use the Apotheosis of St Louis statue! That said I did adjust the logo a tad, by ditching the busy stuff outside the shield and recoloring a bit. I wanted to keep the green but also add the city's traditional blue & red colors, so I went with a more muted color palette. Here's a closeup: The home is a pattern based on a stylized map of the Cahokia Woodhenge, an ancient astronomical site discovered at the nearby remnants of the pre-Columbian city of Cahokia. The away is based on the upcoming Missouri bicentennial license plate, bounded by the St Louis Arch. Both jerseys have the team's excellent sword & crown secondary logo on the back. I've got just a couple more ideas in the works, but your suggestions are still appreciated!

Thank you! Yeah, the LA city flag's zig-zag pattern is nice, isn't it? Better this way than just floating alone, I think! Looking at Dresden was a good idea.

Next up are the upcoming expansion team in 2021, Louisville: The logo is straightforward: it's the fleur-de-lys, which appears on the city flag, but with horseshoes. It works the rumored "Racing Louisville" name, but I'm slightly partial to a more traditional North American nickname. It goes in the colors of Louisville City. The home has white & purple hoops, the standard look for the team, and incorporates a design based on the mosaic on the wall of the Muhammad Ali Center. The away is a combination of the silks (uniforms) worn by the jockeys that rode the only 3 mares to win the Kentucky Derby. The kit has bluegrass green shorts.

Thanks for the suggestion. I just tried to make the logo with the single B while adding the details in a subtle shade of royal blue. It doesn't look bad, but I think it'd feel more at home on a baseball cap than a soccer jersey, IMO. Let me know if you have any more ideas for this one...

I actually tried to form a stylized scene of wave & a lighthouse & some clouds with the letters themselves. I guess the resolution was too low on the image to notice it. Here's a closer look: I agree that it's perhaps overly subtle, but I wasn't sure how else to incorporate them into the monogram.

To round out every real-life NWSL team, past and present: The old logo was pretty generic, so my new logo is based on the flag of Kansas City, MO, which combined the city's nicknames ("the Heart of America" and "the City of Fountains"). The league doesn't have a halved jersey team, so KC will adopt that style along with the colors of its 2016 home jersey. The home jersey is an abstract design inspired by Kansas City's jazz culture, using the Blue Room sign in the historic 18th & Vine District. The away jersey is just my take on the Sporting KC stateline jersey, with an abstract fountain pattern and the colors of the Kansas & Missouri flags. I have a couple of half-formed ideas for Louisville and Atlanta, but I don't have a lot of inspiration for their jerseys or other teams, so let me know if you have some suggestions there. Hopefully I'll get those to you sometime relatively soon!

Next up, it's the return of the Boston Breakers: I kept the shape of the original shield, but threw the rest out in favor of a more old-school BB monogram. With the shape of letters, I tried to create a New England scene, with a lighthouse, some clouds, and (of course) a breaking wave. The home jersey keeps the vertical stripes of the 2017 kit but adds a wave pattern. The away jersey has a brick pattern based on the historic buildings on the Women's Heritage Trail in downtown Boston. Finally, a quick 2009 fauxback:

Personally, I'm not a fan of the NYCFC / Atletico Ottawa / etc. model of mega-rich teams forcing their brands onto other cities. So when the rumors about FC Barcelona & LAFC jointly fielding an NWSL team popped up, I was groaning but it did give me the idea to try to combine their brands. Here's FCB LA: The logo's just what it says on the tin: the LA & California flags in lieu of Barcelona & Catalonia, a combined shield shape, the FCB stripes. The home merges LAFC's black & gold with FCB's blue & red. The away is based on the LA city flag. Not very exciting, but hopefully a palatable take on what could be a lot blander.

I know it's been a bit, but I wanted to finish the current NWSL cities at least, and ended up pulling a few more together. Rounding out the actual NWSL, it's Washington: The Spirit needed a new logo IMO, so I looked to the District's previous women's soccer team for inspiration, with a cherry blossom detail to spruce it up. The home takes the real 2018-19 striped kit and adds marble details from the Lincoln Memorial as well as the DC flag. The away is a design based on my stylization of the Smithsonian National Museum of African American History and Culture. Finally, a fauxback jersey to the 2010-11 WPS-era jersey:

So I've kinda been struggling with DC, so instead I've turned to the first expansion team: Sacramento. The minor league California Storm have been around since '95, and even boasts alumnae like Brandi Chastain & Alex Morgan. Recently they have been partnering with the Republic and playing at their stadium, so I could imagine that they could make the jump to the NWSL as the Republic's women's side. The new logo places the Tower Bridge behind an S combined with lightning bolts. The Republic's star sits at the bottom. The gold and wine home jersey converts the city's Capitol Mall into a sublimated sash, inverting the traditional look of the men's side. The magenta away jersey references Sacramento's nickname, "Camellia City," by arranging those flowers to form a rough map of the Sacramento-American river confluence. Finally, the fauxback, slightly inspired by their 2017 jersey, uses the Storm's actual colors and my cleanup of their current logo to form the Sacramento flag. Let me know what you think!

Thanks for the kind words! I look forward to seeing your take. After seeing your series, though, I can't even imagine comparable logos for Utah or Washington for mine In my second take, I played out my preferred scenario where, instead of becoming an OL farm team, the Reign and Sounders organizations merge. The logo was designed so it and my own Sounders concept (shameless plug) work alongside each other, restoring the fearless queen and adding the mountains of her dominion. Also, in my wishful thinking, the Seattle Reign name is back (it's just too clever to give up so easily!) The home jersey is a rainy silhouette of Washington state. The Reign's traditional blue is back as the primary color. The green away incorporates the needles of the native western red cedar into an abstract mountain design: Curious to hear what look you all prefer! C&C appreciated.

Next is up is version 1 for the Reign. I am pretty peeved about the team's rebrand. It was hard enough to see them leave Seattle for Tacoma, but now to add insult to injury the new owners have replaced the classy, locally-relevant brand with an awkward name and generic logo that represents Lyon more than the Pacific Northwest. While I'd rather they kept the old logo, I wanted to try to find a better way to combine the Lyon and Reign brands than the actual design. The new crest takes the shape and colors of the OL logo, but adds the Reign crown, and incorporates the "Olympique" moniker by showcasing the nearby Olympic Mountains. The home's vertical stripe is inspired by Lyonnais's '70s designs, and uses a sublimated Mount Olympus design. The away is black (one of the Reign's old colors) and has a simple diagonal design in a map of Puget Sound: I think this is a tad more palatable. Let me know what you think! Coming up soon, my personal preference for the Reign.

Time for Chicago: So I had no expectation of outdoing one of the best soccer jerseys I've ever seen, but hopefully my home jersey, which depicts the skyline reflecting on Lake Michigan, is solid. The away uses the neon Chicago Municipal Device on the iconic Chicago Theater marquee. Thanks for checking it out!

Thank you! The research can be tedious, but it helps me to avoid the blank t-shirts we see all too often IRL As for MLS, I've posted some concepts here, but I haven't done a league-wide series yet mostly because logos take a while and MLS could use some rebrands, IMO. I certainly hope to get that going in the future. And now, an unorthodox take on Sky Blue: Because the team just moved to Red Bull Arena, likely as an appeal to fans in NYC, I tried to create designs that can rep both New Jersey and New York at once. The home jersey has a sunset sky and a silhouette of the George Washington Bridge, which connects Manhattan to the Jersey suburbs. The kit is in NYC blue and orange. The away might be a bit polarizing, but I wanted to capture multiple aspects of the region's history in broadcast. Centered around the crest is a vintage TV test pattern (often seen as a technical difficulties screen.) This is meant to reflect NYC's role as a TV filming & broadcasting hub. That design is combined with radio waves emanating from a stylized depiction of the Armstrong Tower, the New Jersey site where FM radio was developed. All of this is done in the official NJ state colors of blue and buff, as seen on its flag and old license plates. Let me know if you have any advice for the execution here, because it's feeling a bit off to me.

Thank you for the feedback! The big stripe angles matched the sublimated chevrons before, but here it is matching the crest's shape: I can't decide if I like the matching angles better or if the small chevrons feel awkward now, but it feels subtle either way. I also added some chevrons to spice up the shorts stripe. Thanks! Your criticism is fair, but I figured I could get away with a shell & rocket themed jersey given the precedence of the Apollos claiming Cape Canaveral... ¯\_(ツ)_/¯

Thank you! Yeah, I'm just tired of Nike and Adidas releasing bland jerseys all the time, so it's fun that we can show them up here on the boards Next up is Houston, who gets a rebrand: So the Houston Dash have a kinda generic, forgettable brand. That's why I renamed them the Frontier, showcasing Houston's historical role as a city of pioneers. The train is inspired the one on the city seal (which apparently signifies the "spirit of progress"). The moon reflects Houston's significance in space travel, and I use it in the monogram. No research went into the home jersey, but I knew from the start I wanted this chevron pattern and nothing says Houston like Tequila Sunrise. The away, on the other hand, is an homage to the fallen crew of the Challenger space shuttle. The colors match the mission uniform, and the pattern places the HF monogram in Resnik Crater, the memorial for astronaut Judith Resnik (who lived in the Houston area during her time at NASA) and one of few lunar craters named for women. C&C appreciated!

Thanks for the positive response, everybody! And now, Orlando! The home builds on their current Lake Eola design, adding some color and the fountain from the crest to reference both the Pride flag and the Orlando flag. The away turns the Florida horse conch, the state's official shell, into the exhaust of the Saturn V rockets launched from nearby Cape Canaveral. Also, I've been kind of stuck on ideas for Sky Blue, so if anyone has any suggestions, that'd be appreciated. Thanks!