Maroon

I am not having a great season of predicting games. Indianapolis vs. Denver NY Giants vs. Green Bay Detroit vs. New England LA Chargers vs. Cleveland Houston vs. Jacksonville Atlanta vs. Tampa Bay Pittsburgh vs. Buffalo Miami vs. NY Jets Chicago vs. Minnesota Tennessee vs. Washington Seattle vs. New Orleans San Francisco vs. Carolina Philadelphia vs. Arizona Dallas vs. LA Rams Cincinnati vs. Baltimore Las Vegas vs. Kansas City

Miami vs. Cincinnati Minnesota vs. New Orleans Seattle vs. Detroit NY Jets vs. Pittsburgh Chicago vs. Giants Tennessee vs. Indianapolis LA Chargers vs. Houston Cleveland vs. Atlanta Washington vs. Dallas Jacksonville vs. Philadelphia Buffalo vs. Baltimore Arizona vs. Carolina Denver vs. Las Vegas New England vs. Green Bay Kansas City vs. Tampa Bay LA Rams vs. San Francisco

Once again missed Thursday's game. Buffalo vs. Miami Cincinnati vs. NY Jets Las Vegas vs. Tennessee New Orleans vs. Carolina Baltimore vs. New England Detroit vs. Minnesota Philadelphia vs. Washington Kansas City vs. Indianapolis Houston vs. Chicago Jacksonville vs. LA Chargers LA Rams vs. Arizona Green Bay vs. Tampa Bay Atlanta vs. Seattle San Francisco vs. Denver Dallas vs. NY Giants

Whoops, a day late for Thursday game. New England vs. Pittsburgh Carolina vs. NY Giants NY Jets vs. Cleveland Indianapolis vs. Jacksonville Miami vs. Baltimore Tampa Bay vs. New Orleans Washington vs. Detroit Seattle vs. San Francisco Atlanta vs. LA Rams Arizona vs. Las Vegas Houston vs. Denver Cincinnati vs. Dallas Chicago vs. Green Bay Tennessee vs. Buffalo Minnesota vs. Philadelphia

Buffalo vs. LA Rams New Orleans vs. Atlanta Cleveland vs. Carolina San Francisco vs. Chicago Pittsburgh vs. Cincinnati Philadelphia vs. Detroit Indianapolis vs. Houston New England vs. Miami Baltimore vs. NY Jets Jacksonville vs. Washington NY Giants vs. Tennessee Kansas City vs. Arizona Las Vegas vs. LA Chargers Green Bay vs. Minnesota Tampa Bay vs. Dallas Denver vs. Seattle

Though I personally had no knowledge of Carnell prior to the rumors that St. Louis City SC was interested in him, I'm excited for the hire. International experience but has been in MLS for his coaching career, and even had a taste of a head coaching job as an interim in NY. He also apparently was being considered for an assistant position at Manchester United (or perhaps even turned it down for the possibility of being a HC in MLS). Seems like a pretty good resume to me. Now we'll just have to see how he does coaching a brand new roster in a year. EDIT: Apparently he'd already committed to StL City prior to Manchester United calling.

Well that's a big yikes. On a different yet related note, I love that entire branding proposal.

Just some further information about the name and https://www.si.com/soccer/2020/08/14/st-louis-city-sc-mls-plans-carolyn-kindle-betz

Which is why I was really hoping for something from French naming conventions. That way it would still be Euro style, but completely unique among MLS.

Also agreed. I'd go with STL out of those options, but all those suggestions work. Another option would be 1764 for the city's founding. And since the team is St. Louis City, it could work.

Ya, to be honest it's the better logo. It avoids the wordmark being a part of the crest (the biggest mistake they made in this whole thing, imo) and looks more complete without the arch and river being cut off. And if you want the full identity package just center it over the Wordmark and DONE.

Well this link certainly provided something I hadn't seen yet: https://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_st_louis_city_sc.php Hadn't seen that secondary crest before. Also, if you click on the link, it's mentioned that the "SC" isn't just "Soccer Club" it's also supposed to stand for "Soccer Capital" considering the city's history. Also, for the record, this is their take on the logo:

I guess something I've learned here from you and @BringBackTheVet is that far fewer people are just aware of Scottish clans. I guess as someone with Scottish heritage I just naturally associate the word with Scotland. I would have never imagined that other people's first thought would be to think of the KKK when they just hear the word "Clan" rather than assuming it referred to actual clans. white supremacists ruining perfectly good words.

That's fair. I guess I I just automatically saw the rivers when I looked at it because I was anticipating that the flag would be incorporated somehow. My expectations informed reality, perhaps. It's definitely not red. A friend of mine who is basically a soccer/football fan only and is also excited about this team has commented on how he's going to look like a dragonfruit at games.

The arch is immediately recognizable, and if you know the St. Louis flag the rivers make a lot of sense. Agreed that the floating SC ain't great.

The whole shebang right here, including full colors:

In the livestream interview with the owner and chief "brand architect" they said it's 'City Red' but that it was intentionally shifted closer to pink. I'd describe it as more of a magenta.

Name: Not what I wanted for stated reasons, but their promotional materials certainly are trying to play up the concept that the entire Saint Louis metro area counts as the "City" that they're representing. It also seems they're wanting to go by "City" which is gonna be interesting considering there's two other "city" teams in MLS. People calling it STL City or Lou City and dropping the "SC" seems more likely. Their website (which is not up yet) is apparently stlcitysc.com and I can't imagine using STLCSC as a full acronym. Colors: Straight fire. 100% support them as they are unique and should look amazing on a kit. interested to see how grey and yellow are incorporated. Crest: My one critique is that the name is on the crest, and even worse, it's vertical. But the stylized arch and rivers are beautiful and I will hear no criticism of them.

I don't see purple personally, but it's dark enough that it could even look black to me.

It's not on the crest, but apparently yellow is a secondary color. Per the Post-Dispatch: City Red, River Blue, Arch Steel Grey and Energy Yellow.

The video they showed in the announcement definitely says it's the confluence of the rivers.

If that leak is real (and it seems like it is based on other things out there) I really like the colors and the crest design itself. As I've expressed before, I dislike the "City" designation specifically because of local sentiments. But based on their promotional videos to this point, they seem to be leaning into the concept that the entire metro area is the "city" - which, even if that's not right, could fly in terms of a regional unity kinda way. I don't mind the "generic" feel of the name as much considering there's only two other MLS teams with "City" in their name, so it's not like just ever other SC or FC in the league. I'd give it a 7/10 between name and crest. But to be honest I'll end up loving it in the end regardless.

Right. But the word "Clan" is and has always meant something different than the KKK to many other cultures and people. It's not as if actual Scottish clans need to start reconsidering what they refer to themselves as because another group used a similar sounding word. The use of "Klan" by the KKK does not make all actual clans in this world affiliated or associated with the KKK. But, again, if enough people were getting confused then it was a good call to change the name.

TODAY IS THE DAY!!! MLS4TheLou shared their cardboard cutout audience picture last night:

Seems a little silly to me that Clan spelled with a "C" would be confused with the KKK, but if there are actually people who have been confused by it then good call. The already suggested Scots and Highlanders would be great. Gaels seems to work for a number of colleges. Could take from NFL Europe and go with Claymores (always thought that was an awesome name). Other Scottish related nicknames could be Thistles, Guardians (less overt, but a reference to the Scottish "guardian thistle"), or Tartans.