Maroon

Okay, but now can somebody explain to me why Big Ten teams keep on scheduling this cupcake?

Oh! I've heard people suggest St. Louis City (which is fine but would seem to exclude St. Louis County and other STL metro areas, which could be a bad move), but nobody has mentioned Lou City being the full name as far as I know. I really like that. Especially since the whole movement for the team has been called #MLS4TheLou

Ya, this is the second tweet for names they're not going with. Ravioli Boyz made me chuckle. And here's the embedded tweet:

Assuredly, but I wanted to provide some context as to why Lazer Snakes was even a suggestion. I dunno where the Capybaras one came from, though, but I actually really dig that logo. For the time that I lived in StL County people could tell that I wasn't a native based off my aversion to Imo's (even though Imo's also has a location in the hometown where I grew up). But, in fairness, there is some dang good pizza in St. Louis. But that good pizza isn't Imo's.

MLS4TheLou shared some logos for some of the more outlandish/fun suggestions that came in from fans (also, for those not in the know, the local supporter group St. Louligans has been a strong proponent of Lazer Snakes)

I just gotta say I'm most likely going to be excited regardless of what the identity package ends up looking like. Just stay away from stuff like "St. Louis Steamers" or "St. Louis Stars" and we'll be good. I'll reiterate the Olympique St. Louis is the best option even if it's impossible. And RE: Discussions of those Olympics, the cultural and architectural impact of the St. Louis Olympics are still very present in Forest Park even independently of the actual things that happened at that event. As someone else said, it's also more a hearkening back to the era where St. Louis was a pinnacle city in the United States.

I liked the rebrand until you pointed this out.

For sure. I think they really wanted to tie the athletics and academic logos together in some way (which would make sense - a lot of schools use Bulldogs), and that was their concept. If they made their secondary their primary, and then made the primary the secondary without the "T" in the background I think it'd be a lot cleaner and be just about perfect. Then again, I'm also the guy who annoys everyone with how I think Truman should have changed their mascot when they went from "Northeast Missouri State" to "Truman State." So many possibilities to be something unique! Truman State Statesmen/Stateswomen Truman State Redlegs (from when Truman served in the battery in the US Army) Truman State Hellraisers ("Give ’Em Hell, Harry!") Truman State Buckstoppers (from Truman's "the buck stops here")

You went there? My wife, sister-in-law, and brother-in-law all went there as well. Here's their document for all the logos, including the secondary: https://spark.adobe.com/page/sIK7r8pcSdWaY/ My issue is just that I think the secondary logo would make a much better primary logo than the one they went with. The primary logo should be the secondary. I also know a lot of Truman alums really, really dislike the new academic logo (which the T in the new athletics logo is based off of) and prefer the old one. One of the jokes I've seen go around is that the top of the T in the new academic logo looks like the Budget car rental company logo. Old: New:

The old brush script definitely needed updating. But they could have at least kept it as a script, but more legible. The block letters just really don't work for me in this case, the shape for the state looks bizarrely not like Indiana, and I could have done without the "I" being present in the logo at all. EDIT: I think that, upon further reflection, it's not even the individual elements that I dislike. I wouldn't dislike that font elsewhere. There's nothing inherently wrong with the I they included. It's that it all doesn't seem cohesive to me. It looks like a mishmash of three different elements that don't really go together layered on top of each other. Maybe that means once I get used to it I'll like it more. The reason I'm saying this is I actually find their full wordmark acceptable if not even good. It's the primary logo I don't find appealing.

What I am saying is that their old logo was classic and iconic. Their new logo is terrible. A clean up of what they had would be much better than a complete overhaul.

This just in: Indiana State's classic, iconic logo has been abandoned for this trash. Edit: Their new style guide for their wordmark - https://gosycamores.com/documents/2020/3/2//ISU_Style_Guide.pdf

Other potential "rulers" nicknames that could be used: KC Sovereign KC Emperors KC Majesty KC Conquerors / Conquest (not really a "ruler" but could use a monarch of some sort in imagery)

Tbh, like the Seattle secondary better than their primary.

New BattleHawks secondary logo announced:

Best uniforms overall: Defenders and Guardians Best helmet: BattleHawks Worst uniforms overall: Dragons and Wildcats Worst helmet: Wildcats Also underwhelmed by the Vipers, but they don't class out as the worst on anything for me.

As a Missouri State fan, I find it laughable that anybody would suggest ANY MVFC team to the Big Ten (NDSU and SDSU are the only teams that really could even justify FBS right now based off football success, and they wouldn't be going to the Big Ten that's for sure), but INDIANA STATE? You're talking about a state school with an enrollment just north of 12k. Excluding the one private school, the smallest state school in the B1G is Iowa with 33k+ students (and Northwestern is a private school with 20k+ at that). If any school in the MVFC would have a chance in hell of ever making it to any P5 conference within the next 50 years it would be Illinois State or Missouri State... and that ain't happening 'neither. If an FBS move ever happens for them it'd have to be something like the MAC or Sun Belt.

That's the struggle. If they've been around a long time they're called "classic." If they're new and designed to look classic they're "generic." Do you know what's generic? The Colts jerseys. Blue with white stripes, and a white helmet with a logo. And I love them. And they're clean and perfect for what they are, but if an XFL team came out with an identical kit (but, let's say, different colors), they'd be slammed as "generic." Do you know what uniforms are actually generic? The new NY Jets uniforms. They're not even classic, they're just dull and pointless.

Wasn't able to be online as they were being rolled out apart from the Defenders. This is pretty simple for me. 1 & 2. NY and DC - Great uniforms. These are classic and well done. 3. Dallas - I see a lot of split opinions of these on here. I'm in the camp of people who think these look like how the Titans SHOULD have done their jerseys. These are great. 4. St. Louis - Like them, don't adore them. The helmet is exactly the kind of direction I was hoping for, but the wings look awkwardly too high up to me for some reason. Would rather the logo start lower, with the wings taking up more of the side of the helmet rather than the top. 5. LA - Still think the overall brand identity is weak (Wildcats is a terrible pro football nickname), but the jerseys aren't half bad. Like the homes more than the roads, which is not true for most of the kits. 6. Tampa Bay - The overall package is okay but a lot of problems/flaws that bring it down. Unlike some others, I like the V fang logo on the helmet. 7. Houston - Not good. 8. Seattle - Hate, hate, hate the homes. Like the away jerseys just fine.

I was not actually aware of that. Thanks for the information.

Right, and I get all of that, but if there's no supplier... then who is supplying the uniforms? Are they just getting a custom print job from the team sports shop down the road?

Ya, I find that odd. Are they just waiting on announcing the supplier or do they not even have a supplier contract signed yet? You would think the supplier would want the uniform branded with their logo right off the bat, and somebody has to have made these even if they're just mocks. Also, mark me down as a fan of the simplicity of the DC uniforms. It could have been easy to overproduce the lightening theme, but even if I'm not big on the lightening in the pant stripe, they pulled it off relatively tastefully. Also like that the obese shield wasn't included in the helmet logo - looks much better with just the internal logo elements.

That is very, very odd.

This is the exact kind of look I was hoping for, and I like the wings on the helmet. If these are real then thumbs up from me.

When Oscar Taveras died. When the 2004 Cardinals were swept in the World Series, as it was the first World Series the Cardinals had been in during my lifetime. When Missouri State lost the MVC Tournament Championship game in an upset to Indiana State on March 6, 2011. Every time the Patriots win the Super Bowl, but their championships over the St. Louis Rams and Seattle Seahawks will forever go down as my least favorite ones. I've considered the Colts losing to the Saints in the Super Bowl, but as miserable as that was I have zero animosity towards the Saints for it so the hurt isn't quite as severe.