It all comes down to the teams and their willingness to play along. Many teams have strong brand identities and won't go along with whatever Nike wants. The Patriots have a strong identity and don't have any Nike craziness in their new(ish) uniforms. (I personally think they need silver pants, but that's neither here nor there.)
The Texans appear to be the perfect storm of a team lacking strong leadership and vision, so this could be very ugly.