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So...that title was a bad attempt at parodying "Island in the Sun," but obviously it caught your attention! It does have something to do with this Phoenix Suns concept, though. While sitting through a marketing ethics symposium today (ugh) I came up with the idea of the Suns having shorts like the recent USF alternates (which are board short themed...island in the sun...yeah?) and a sun-based logo to match it. I thought it would look cool, obviously, but it also has a very southwestern feel to it, like the Hispanic striped blankets you see a lot in those countries and the southwestern states. For the font I expanded the custom font I made for my recent Vikings concept (shameless plug) and added some notches to the sides. This isn't supposed to be any sort of prediction or anything for next year, just a rebrand that makes me feel so fine I can't control my brain (Alright, enough Weezer, here's the concept.) Logos Home Road Alternate