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Found 9 results

  1. Arizona Cardinals Logo Concept: Hey everyone, I'm working on updating the Arizona Cardinals brand (logo, colors, typefaces, uniforms, social graphics) and I thought it would be a good idea to include others in the design process with me. I'm starting this rebrand with the primary logo. Weaknesses of the current logo: - Goofy/cartoony - Visually dark - Large points on the bottom fighting the direction of the logo What I like about my redesign: - More energetic and sharp shape - Brighter colors that make the bird easier to distinguish - Less personified - More accurate representation of a Northern cardinal I'd love to hear your thoughts about what I have so far!
  2. With Dallas and Nashville playing in the 2020 Winter Classic, I thought it was great that the NHL was allowing more "non-traditional" hockey markets Winter Classic games, so I started work on a Winter Classic logo for a game in Arizona. My 2022 Winter Classic logo is a simplified version of the National Park Service logo arrowhead which seemed appropriate considering where the game will be played. The background has been replaced with the sunbeams from the Arizona flag. The mountain has been replaced with Humphrey’s Peak, the highest point in Arizona, and the sequoia tree has been replaced with saguaro cacti in homage to the southwest. The “Winter” font is loosely based on the fonts used on National Parks signs, while the other text is based on signs found within national parks. I did a few other color combinations as well but I really think the red sky looks the best. For Arizona's jersey I decided to try something that hasn't been done before. I made a very simple crest but I moved it to the shoulder and helmet, allowing a very vintage collegiate look with the ARIZONA text on the chest with numbers. I also added the only good thing ever to come from the Buffalo "Buffaslug" days, and that is stitched numbers. For their opponent. I chose Vegas due to the developing rivalry in the desert. I had a problem with Vegas' logo though since it is so new, so I attempted a fauxback crest. I tried to make it look like their current logo could have evolved from this but if I am honest, I think it still needs some work. Do you guys think I am on the right track here? C+C are always appreciated
  3. Mod Edit - Concept removed as OP does not have logo useage rights.
  4. I've been looking through my first concepts I had made, Just to compare them with what I'm creating now. I came across the first hockey concept I posted here, an idea for the Coyotes., and yeah, it was pretty bad. Inconsistent Striping, No TV Numbers, Phantom Yokes, and many other execution errors. Looking at it, I decided that I needed to update it. I didn't keep much from the first attempt, but the striping pattern is derived from the sleeve stripes on my earlier concept. I then made the striping consistent across the uniform, removed the phantom yoke, changed the collar, and got rid of the logo mashup. The away features a yoke and the same striping pattern recoloured. I don't know why I wanted brown as the primary colour, so I made two versions, one with my colour scheme, and the other with their current scheme. Version 1 (My Colour Scheme) Version 2 (Current Colour Scheme) C&C is appreciated!
  5. It's been my impression that Arizona's current number font is not terribly popular with the majority of members on the boards. (Am I right in thinking that?) While I don't think they're the best-designed numbers I've ever seen, I think they do have quite a bit of potential. I don't care for the pointed serifs, though they do balance out the weights of the various numbers and, along with the rounded parts of the counters, add a certain character to the set. And, as a rule, I don't like open-topped 4s. So, with a skew toward giving Arizona's numbers a "throwback" or classic look, I made changes to the set. I'm not a designer by trade, and I certainly don't claim to understand the intricacies of type design (especially intentional design to improve readability, etc.), so I am open to any and all C&C. The original Nike set is on top, and my variation is on the bottom: I think perhaps the most changed and potentially generic number in my update is the 4. I didn't know exactly what to do with it, but leaving it open wasn't an option so as to not break my rule. Ha. I realize that with Nike's original, the angle of the left side of the 4 appears to match the angle in the 7 and 9. In my version, I kept the crossbar at the same height, but closed the top. I think there are a lot of variations for the 4 though: I think of the 6 options here, no. 2 may be the one that stays closest to the original while closing the top. Anyway, thoughts?
  6. Hi all, I got bored one-day and decided to use Nike's teambuilder website to re-design some NFL uniforms Up first: The Carolina Panthers I like Carolina's design right now. Simple and clean. I wanted to keep that going and add a little to it. The home jerseys stay black with white numbers and a light blue outline. However I added the Panthers across front in light blue and put some light blue sleeves on it. Also a light blue/white stripe across the middle. The away jersey follows the same design as the home jersey with a some color swaps to fit the jersey. The alt light-blue jersey also works as the color rush jersey. Let me know what you guys think! Next up will be the Arizona Cardinals
  7. Every self-respecting sports logo artist should have a wildcat in their stock folder (also, bulldog, eagle, tiger, etc). Its a very common mascot and therefore difficult to create in a unique way. This concept is basically a Northwestern Wildcat. but the design would meld easily into any wildcat brand. The only feature that I'm unsure of is which "light area" color works best (white, light purple, lighter purple). White Light Purple Lighter Purple White with Light Purple Border I kinda feel like the white is too harsh and the light purple blends too much, so I'm leaning towards the lighter purple.
  8. I've taken another long break from concepts, so consider this my return. I've decided on a redesign of the Pac-12. I've completed all 12 teams before I started this thread, and I will release one every four days. I am going in a completely random order. Here are the release dates: 9/29 (Today): Oregon 10/3: Arizona 10/7: Stanford 10/11: Cal 10/15: Arizona State 10/19: Washington State 10/23: UCLA 10/27: Washington 10/31: USC 11/4: Oregon State 11/8: Utah 11/12: Colorado Starting with Oregon. Oregon gets some consistency in this set I love the "O" on the helmet, so that returns full time. Only (only?) six helmets, six jerseys, and six pants. The Duck is on the sleeves, and the shoulders have a modified wing pattern. The shoulder wings are supposed to be reflective, like this Hit me up with C&C!
  9. When the Diamondbacks unveiled their new uniforms, and I--like most of you--was not a fan of what they did. I was surprised, however, when I read the comments on Paul Lukas's critical article about them on espn.com: a majority of the comments were very supportive of the new uniforms and were very critical of Lukas's opinions. It was very interesting to me to see the difference in how these boards at CCSLC viewed the uniforms from how those who post on espn.com view them. It reminded me that we tend to dislike bizarre new uniforms while the (young) general public who post on espn.com (and don't think about uniforms as much as we do) embrace them. And we have to realize that we who notice uniforms to the degree we do are a very small minority of total fans, and the number one goal of these redesigns is to sell merchandise. Anyhow, I decided to try to "fix" the new Diamondbacks uniforms. The goal was to take what they did and make it more palatable. If I would have been hired by the D-backs to design their uniforms, they would not look like this; but my goal for this project was to take what they unveiled and improve it. Many of you will think it is like putting lipstick on a pig, but I enjoyed the challenge. I took inspiration from Brandon Moore's Fix-It-Friday series that took current looks and tried to improve them while staying true to the original vision of the club. What I Like • The decision to try something new. They--along with the Rockies, Rays, and Marlins--don't have long histories and can get away with looking for unique and modern elements. (I have no problem with the Marlins redesign for this reason...not the biggest fan of how it looks, but I can appreciate with what they are trying to do.) • The snake-head logo. I loved that they brought this guy back from their first look. • The dark gray road uniforms. When I first saw them they were presented on a black background, and I thought they looked like a mess. Seeing it away from the black backgrounds really helps these; I like the darker color and think it will look good on a ball diamond. I especially like how the turquoise on the alternate pops; this is my favorite jersey of the bunch. The turquoise would look muddled on a standard gray. What I Don't Like • The different color schemes. How can you effectively build a brand if you can't even decide what colors you want to wear. Arizona is now a black, turquoise, and red team some days and on others say they are a black, red, and sand team. Pick one. This seems to be terrible branding to me. If your fans can't tell you what your colors are, that's a problem. I went with red, black, turquoise, and silver. The sand color did not work with the turquoise, but I needed another accent color to balance out the brightness of the red and turquoise. The fans seem to really embrace the turquoise, and it is unique. They can build a unique brand with this unique color scheme. • The truncated pant stripe. Why, oh why? This is just awful. What I Like But Don't Like • The snakeskin. I like the idea, but the execution is off. The pattern looks nice and I like that they tried something new, but the different colored shoulders look bad...is that dandruff? And it's also under the armpit and on the pants. Even the execution on the alternate hats isn't really good. • The wordmarks. They are an improvement over the last set, and I especially like the Arizona mark. But there are issues with the D-backs mark. First of all, I'm not a fan of using a shortened version of your team name on your uniforms. The problem is Diamondbacks is too long, but D-backs is too informal for a jersey. Then again, these jerseys aren't the most professional to begin with, so I decided to leave it on my redesign. I'm also not a fan of the K; it looks like an H. Again, in the end, I decided to leave it as is, though. My last issue with this mark is that the K has a fang, but there is only one. The Arizona mark has two fangs--as any good rattlesnake has. The D-backs mark is unbalanced. I did fix this is my redesign; here is my updated mark: As you can see, I fanged the B to make the mark balanced. My Fix Logos I did make some subtle changes to the D-Snake logo. I made the negative-space diamondback pattern on his back pointed instead of rounded. Hats As you can see, I kept the halftone diamond pattern, but I started it on the bill instead of the panels of the cap. This way they take a common baseball look (the contrasting bill) and make it their own. The halftone pattern would continue a short ways onto the panels of the cap. Uniforms I liked the more subtle sublimated diamond pattern on the alternate home and road sets, but I don't like the abrupt end to it at the shoulders. I decided to have the high density part of the pattern be in the middle of the back instead of the top so that there wouldn't be the abrupt division between the lighter and darker colors. I did begrudgingly keep the weird pant pattern. I'm not a fan, but I decided I would prioritize changing some other things instead of that. I only wanted to change a few things. As you can see, I did add the pattern to the socks; if anyone wears high-cuffed pants, they should still rock the pattern. The team would match their shoes to the color of the pattern on the pants (or socks). They can also match the four hats (not the snake-head hat) and undershirts, belts, and socks for diversity. Alternate Uniforms I decided to go with the D-backs script on the black alternates because I love how the turquoise looks on the black, and the black alternate they use would minimize the turquoise. I used the diamond pattern they currently use but flipped it. Now it takes a look we have seen before--contrasting colored sleeves with a vest--and makes it their own. The snake-head hat can be worn with the alternates. As a reminder, this is their look: As I said earlier, if I were starting from scratch, this would not be my suggestions, but I do think that it greatly improves their look. If you have interest, you can check out my redesign of the Diamondbacks when I combined their previous eras. I used a black and aqua color scheme, and then I experimented with purple and red.
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