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Hey everyone. I decided I would give a shot at making a soccer brand concept. This is the first time I have ever done one like this, so feedback would be great. The team is London City Soccer Club from London, Ontario and plays in the Canadian Soccer League. The franchise has a storied history and has had some terrible branding over the years. The crest: Features the London, Ontario coat of arms and "73" to honor the year the club was founded (1973) Road Home Alternate (features London skyline on back)
Imagine this if you will. It's 2020. The CFL is becoming more and more popular all over Canada, and numbers of fans are increasing. Nike takes over the uniform and apparel contracts from Reebok, and each team gets redesigns. In addition, riding a high Canadian dollar and the building of more high-quality stadia all over Canada, the CFL expands dramatically; from 9 teams to a whopping 16 teams. 7 teams will play in the West, and 9 will play in the East. Here are the first two teams to be redesigned by Nike for the 2020 season; the BC Lions and the expansion Victoria Lumberjacks.