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Majestic Athletic, the former official uniform supplier of Major League Baseball, was too quiet. So someone louder grabbed the mic. In 2019 Under Armour takes over the official MLB uniform contract, an honor they (probably rightfully) stole from Majestic Athletic. How could a smaller brand like Majestic have competed with a sports manufacturing behemoth? Well, I'd have started with one of my favorite dumb marketing buzzwords -- brand extension. One way Majestic could extend their brand is by aligning with a partner who can help elevate their brand. In this case, New Balance -- a rising player in the MLB cleat game -- would be a great partner to help create a custom cleat that leverages Majestic's proprietary FlexBase mesh material, which is what all official on-field MLB uniforms are made of. Not only would this give Majestic and their uniform technology more exposure, but it creates something new, unique, and tangible for fans to care about -- and is a huge revenue opportunity in the process. To view the rest of the concepts, visit my Behance profile.
Hi everyone, so I recently posted my first concept on here at http://boards.sportslogos.net/topic/94291-san-diego-padres-fauxbackish-uniform-concept/ and I've decided to make a post where I will post all my MLB concepts as they are ready. Like I stated in my previous post, the Uniform template used is based off of Tim O'Brien's template and I just added some elements. The cleats are a template I created myself and are an original design. I will start with the San Francisco Giants being that I am from San Francisco and they are my favorite team. Thanks for looking! Any C&C is appreciated. There will be many more teams to come!