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Showing results for tags 'Arena Football League'.
Hey everyone, I decided to get going with another series and look at the defunct Arena Football League which, especially back in the 90s had some really fun team identities to play with. I actually intended to do this prior to my Milwaukee Expansions Teams series but saw Wideright do his own awesome version of this idea and wanted to give that some space before bringing mine up. Some logos I had already done before seeing his work, but decided to still show my takes. To help this one stand apart despite doing a similar concept of trying to modernize older Arena Football League logos and branding, I am focusing on teams not done there (aside from those already done). I don't have a particular number of teams in mind, this could be sometime I come back to while also working on another bigger project I have in mind. I have several in the can and ready to present, but here I will start off with my take on an update for the Chicago Bruisers. On the logo I focused on thickening the lines, adding a more aggressive edge, and simplifying the color pallette while also making it pop more. The lighter blue from the Chicago flag really stands out, and in general I have it down to 3 colors + white, rather than the 5 + white in the old one. For the helmet my big thing to help this one stand out was the diagonal stripe meant to emulate the dog collar going around the player's neck. I also put the trademark Chicago flag star in the center of the helmet to help fill the negative space there. I hope you all enjoy this take! Further posts have included (in order): Chicago Bruisers Revision Toronto Phantoms + revisions Portland Forest Dragons + revisions Minnesota Fighting Pike Grand Rapids Rampage