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So, I basically decided to redesign the two fierce rivals Steaua and Dinamo Bucharest. After the redesign debacle of Steaua last year (their new logo is below Clippers-level, seriously), I wanted to do them something better. After a little bit of research I also found that the other big club from the City, Dinamo, could also use some refreshing. The first step was to create some new logos for them. Take a look at all the old logos of the clubs (the new, current logo of Steaua is actually missing here, but you don't want to see this anyway): Here's what I came up with. Especially Steaua has a lot of progress in it. I really wanted to eliminate the gold from the beginning. I decided to put it back just before I finished it. It just looks more like Steaua and represents the Romanian flag. I also think the fans would be happier with it. Overall the Steaua logo is influenced by their super succesfull times during the 80s (when they won the Champions League '86 and also went to the final in '89). That's why I made the royal blue navy. In these times in the 80s they basically wore either red and navy, or red and sky blue kits. They actually had a lot of sky blue in their kits, that's why I even thought about putting sky blue into the logo. Well, I decided against it and to just focus on red and navy. The shape of the logo is loosely based on the logo they had between '61 and '74. For Dinamo I really wanted to focus on the typical eastern european 'Dynamo D'. I just put it in a simple roundel and kinda integrated the star for their won championships into it. I wanted to stay simple here and I think I'll only put the D and the star on the kits without the roundel. So, up next I will create uniforms for the teams. I'm also thinking about redesigning the other club from Bucharest Rapid (they would also need it!) or even do a rebrand on Progres Bucharest (former succesfull club, but now they just play in the third or fourth tier league). Let's see.
Back in the December this happened: http://news.sportslogos.net/2014/12/11/steaua-bucharest-lose-rights-to-identity-trademark-court-ruling/ No deal has been reached and as of yesterday the club started using this Paint made monstrosity on their Facebook page a few days ago: The club claims that "FCSB" and Steaua are the same brand and always have been but the organized supporters groups are not satisfied and want the traditional logo back. While not the best logo in the world, this badge represents the history of the club. The biggest achievements in its history happened while wearing this badge between 1974-1991 (1986 European Champions Cup winners, 1986 European SuperCup winners,1988 ECC semifinalist, 1989 ECC finalist, many Romanian domestic league and cup titles) and then again from 2003 until present day (until this mess started). As far as I know, this is a completely unprecentented situation and it is leading to the complete distruction of the greatest brand in Romanian sporting history. As a life long Steaua supporter and a logo enthusiast this is pretty much my worst nightmare. I have zero belief that the inept leadership of my club will resolve this issue. Our owner and GM are both in jail for corruption charges (owner - post revolution land dealings, GM - player transfer corruption and tax evasion when he was GM at another club). Couple all of that with the general ineptitude of Romanian bureocracy and culture of corruption and I only see a grim outcome to all of this. I lived in Bucharest, Romania until I was 12 and moved to Charlotte, NC after that. I was so excited when Charlotte regained the Hornets identity. This is basically the complete opposite.