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I did my high school branding including athletic logos. I always thought we had an interesting mascot, but didn't have a branding system to match it. We are called the cavemen after a cave that was discovered up the canyon from our school. I used the sabretooth headdress to help differentiate from Indian logos, and at the bottom of the primary logo I put an illustration of the American Fork river and canyon (The city is named after it). The athletic branding incudes primary logo, and secondary logos.