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Found 5 results

  1. I like what the Thunder tried to do with their 2017-18 City jersey. They tried to take the few identifiable part of their logo and make it part of the uniform. However, the execution makes it the second-worst City edition ever(sorry New Yorkers, but that award belongs to "the City that Never Sleeps"). The gradients grays and the bright yellows muddle what could have been a solid uniform. In an attempt to fix it, I made 3 prototypes. All three do the same major changes.... Changes the base from gray to white. Utilizes their signature navy on the neck and shoulders. The two small inserts on the neck become orange and blue to match the stripes. Replaces egg-like color with navy. Prototype One contains just the navy outline. Prototype Two has "OKC" match the logo with a drop-shadow, while the number remains the same. Prototype Three uses a drop-shadow on both. Being a Lakers fan, I love a good drop-shadow, so naturally, #3 is me favorite, but I want to know what you think. C&C appreciated!
  2. Hey guys, I've always been interested in doing concepts for fictional sports leagues and I have noticed that there are definitely some cities for which assigning a name can be exceedingly difficult. Like I'm sure many of you do, I try to give my team names some sort of connection with the city (historical, economical, whatever) but for some cities I have major problems. So my question for discussion is, what cities give you the most trouble when doing a fictional league? I know for me my top three are usually LA, Charlotte, and Toronto. Would love to hear what everyone else thinks on the subject!
  3. Hello! I just want to start a concept topic about a mashup of logos of the franchises from each city. The result will be a logo for each city (in NY and LA two logos) representing the NBA, NFL, MLB, NHL and MLS teams. So, this is the first one: Los Angeles (part I). -City: Los Angeles -Colours: Los Angeles Lakers colours (purple (#552583 ) and gold (#fdb927) -LA letters from the Los Angeles Lakers jersey logo -Ram head from the Los Angeles Rams logo -'Los Angeles' name from the Los Angeles Dodgers jersey logo -Baseball from the Los Angeles Dodgers logo -Crown from the Los Angeles Kings logo -Shape from the LA Galaxy logo Thank you for your time here.
  4. Something I've wondered for a long time. Is it possible for teams from the major (North American) sports leagues in the same city to share one identity? Not asking should or would it happen, but could it happen? If one ownership group owned of all a city's major teams, or if the ownership groups across the different teams in the same city really wanted do it would it be allowed on a legal level? For example. Ted Leonsis owns the Washington Capitals and Wizards. If he really wanted both these clubs to have the same name, could he rebrand the Wizards as the Washington Capitals Basketball Club. Or vice versa renaming the Caps the Washington Wizards Hockey Club? Or let's say the owners of the Pittsburgh Steelers, Pirates and Penguins all came together because they really wanted the city's teams to have one name. Let's assume the Steelers' identity wins out, and the owners of the Pirates and Penguins gave it the green light. Could they become The Pittsburgh Steelers Baseball & Hockey Clubs? I know at one point New York had both the baseball and football Giants, but they both pretty much had their own identities despite the same name. Mainly with the colors and logos each team used. Similar situation in St. Louis with the Cardinals being both a baseball and football team. *If I'm wrong about this point please correct me and show me proof of branding being shared across different pro sports* I mean same name, same colors, same logo (primary logo at least), one city, different leagues. Is it possible?
  5. Around two years ago I created a Norwich City F.C. logo redesign in a minimalist style. It wasn't very strong and I didn't put much effort into. So, for an assignment in my Corporate Design class we had to redesign an existing brand. I saw this as a great opportunity to reimagine what I did back in 2015. I developed a custom typeface based off the angles used in the brand elements. The pattern was inspired by panels on a standard soccer ball and mesh found in a soccer net. It's a lot of big images so I'll post the main ones here. You can view the full project on my portfolio website or Behance
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