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Earlier this year, Northeastern University signed a multi-year apparel deal with Under Armour to begin this fall. With this process, the University and UA have vowed to look into the school's sports branding top to bottom. I have a bit of a soft spot for Northeastern. I like the school, I like the hockey team, and I like Matthews Arena. However, the possibility of a rebrand is like a dream come true. I absolutely hate Northeastern's branding. To me it screams 1930s High School. In particular team's signature husky logo reminds me of the oft-panned Detroit Tigers logo of the 1920s. Northeastern did try a rebrand in the 1990s that was pretty terrible and a rebrand in the 2000s that was better, before reverting to the classic look in 2007. So, I decided to take my stab at a rebrand. Most important to me was providing a look that retained the same basic elements, but more modern and fitting of a school whose athletic success has mostly occurred within the last half decade. The N: With the N, I wanted to take the generic two colored, static logo and make it bold and dynamic. Initially I was going to move away from the split color number, but everything looked too Nebraska for my taste, so the split-color letter returned. The Husky: As I said earlier, I despise the current husky logo, and I wanted to make a more modern take on the dog. Not much really to say other than it retains the iconic red eye and goes for a more simplified look. (Click to Enlarge (You might have to click again to be able to see it well enough)) BONUS CONTENT: I've always been a bit of a history nerd and I've always liked taking old logos I've designed and give them a refresh as I continue to develop and improve. In the past I've developed retrospectives of my work, including my MSU Brigade Designs and Personal Logo Development. I actually designed a concept for Northeastern back in 2014 when I was still towards the beginning of my logo designing foray (I had one or two back in 2011, but I rarely did logo designs before 2014), and really liked it and was proud of it. Now, not so much. But I do think it is an excellent example of how far I have developed in the past few years. The image below features the current logo, my 2014 concept, the concept above, and my 2016 Michigan Tech Huskies logo, which I included as avoiding making the logos look too simiar was an important part of this design process. I mostly show this as an example because I see a lot of people on the site who say things like "Go easy on me because I'm not a good artist," and that frustrates me. I myself believed that and looked up at the phenomenal designers on this website wondering how they could possibly draw like that, and assumed I wouldn't be able to. And clearly I wasn't able to for a long time. I'm not saying I'm some phenomenal artist or designer (I wouldn't say I'm close to the top tier of guys on this site), but I've absolutely improved to make some work I'm proud of that I never thought I'd be able to years ago. If you really love logo and uniform design and you really want to be involved, take the time and effort, even if you objectively aren't good right now.
Hey all! I'm back with another installment of what I guess is a long running series of college hockey concepts! Previously, I've done concepts for national champs and mainstays, mid-level contenders, and college hockey's resident oddity. Today I take on what might be college hockey's most obscure school: The Bentley University Falcons. Bentley is a small school in Waltham, MA, located just nine miles outside of Boston. Unlike it's four neighboring schools to the east, Bentley has demonstrated little success since its rise to Division 1 in 1999. The Falcons are a bad team in the Atlantic Hockey Conference, easily the worst conference in D1. The Atlantic only factors into the national scene every year because it has an automatic qualifier, so its champion will eliminated SOMEONE from the national tournament (or beat St. Cloud in their yearly first round exit). To demonstrate just how awful the Atlantic Conference is, here is the actual, 100% real, I'm not joking in any way conference logo: Bentley is a perennial bottom feeder, never making the National Tournament, never even finishing higher than 45th in the pairwise since its inception in 2003. The school's branding reflects its lack of success. The primary logo is a split-color shield featuring a beveled B. The logo somehow has five colors. Three shades of grey, blue, and white. The alternate logo is a poorly drawn bird featuring SEVEN colors, the five from the primary, and an additional blue, and yellow. I wanted to create a more modern and respectable identity for Bentley, which began with examining what type of Falcon I wanted to use. I ultimately chose the American Kestrel a small bird to represent a small school. The design is relatively straightforward, replacing the Kestrel's reddish-brown feathers with the school's cobalt blue. The identity also features a custom font designed to better pair with the logo than a normal block font. Here is a side by side comparison with the current logo set: Finally, the uniforms. The striping is an homage to the current shield with a blue and white/black stripe. Despite liking the blue, Bentley currently wears black primarily in real life and I felt the color scheme was a more unique look. Thanks for viewing guys, I'd love your C+C!