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The National Lacrosse League announced this morning that they will be expanding to San Diego for the 2018-19 season. The team will play out of the Valley View Casino Center (home to the AHL's Gulls). This will bring the league up to 10 teams for the first time since 2011. http://www.nll.com/news/national-lacrosse-league-welcomes-its-10th-franchise/ My 2 cents: I'm usually pretty opinionated about where this league expands to but I'm taking a wait and see approach on this one. The owner has deep pockets (worth almost 5 billion) and apparently has aspirations to get into the NBA as well so you'd think he'd want to put his best foot forward with this.
One of the NLL's new expansion teams for the 2018-19 season has revealed their identity today, including a repurposed nickname from a different sport within the same state. My first reaction to the logo: An interesting concept (a seal wearing an anchor-shaped crown) but poorly executed (with a black head on a black hexagonal shield, it looks as much like a domestic cat as a seal).
When will lacrosse become mainstream? Either the MLL or NLL, I personally prefer watching Field, but Box isn't that bad, I just can't stand the goalie uniforms. Currently the MLL has 9 teams, all along the east coast except Denver. During the 2016 offseason i specifically remember Gross explaining the expansion plan, which was to get around 14-16 teams by 2022, which included expansion in 2017 to even the field at 10 teams. Most rumors have Dallas or Houston getting a team (or even the Rochester Rattlers relocating to one of those cities) but the MLL has dismissed any rumors and Gross is stepping down this season so I doubt they'll be anything major this season. The NLL has 9 teams but they announced an expansion team to San Diego this season, and potentially Philadelphia as well. The last 4-5 seasons in the NLL have been rather stable (besides a butt load of relocation). And more and more MLL players have started playing in the NLL during the MLL offseason. But I wouldn't be surprised if the San Diego team folds in a few seasons if the owner doesn't get his desired NBA team. I could see both leagues becoming mainstream, but there's only room for one, since there's already 5 mainstream sports leagues in the US and Canada (6 if you count the CFL). I think the MLL has the greatest chance due to their growth and slow approach to 16 teams, at least compared to the MLS which started only a few seasons before it and is already pushing 24 teams.
This is a rebrand concept for a Canadian National Lacrosse League team, the Toronto Rock. As far as I know, plenty of people, fans or haters, have been unhappy with the team's brand identity. People don't like the name "Rock" – same goes for the logo package. So, here are the revamped Rock: The Toronto Brave Hearts! Firstly, I think that "Brave Hearts" sounds great, heroic, bold and energetic. Since Canada is a member state of the Commonwealth of Nations, "Brave Hearts" as the team's new name is even more fitting. Plus the fact that a "Brave Heart" is also a Lacrosse slang term: two players from each team take the field, a goalkeeper and a middie. The two middies face off and go one-on-one full field until one scores! The logos (primary, secondary and word mark) should be self-explaining. Link to the current logo: http://www.sportslogos.net/logos/view/yiushkst67wuyppfkxg18f94j/Toronto_Rock/2010/Primary_Logo