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  1. Ever since the Peoria Chiefs became affiliated with the Cubs a few years ago, and re-branded to a fire chief instead of a Native American Chief, I have never been a fan of the new look. While It's not a bad look and is a creative take on the name, I have been wanting to see a return to the former Chiefs identity since they became affiliated with the Cardinals again this past season. First, I came up with a primary/cap logo. It is a stylized headdress in the shape of a capital C The alternate logo is an animated cardinal head, wearing feathers, which is heavily based on a logo used by the Chiefs during their most recent affiliation with the St. Louis Cardinals Next is the home and road uniform scripts, which use the Cardinals' font to tie the Chiefs identity to the parent club's. So, what does everyone think? I have a lot of time invested in this concept and I am always willing to make it better. Feel free to offer any C&C or any other input. Once I get all of the bugs worked out I will post the uniforms as the last part of this concept, Thanks.