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Okay, so it has been seemingly FOREVER since I posted anything resembling a concept on these boards. But I've been playing around with something for a few minutes here and there for probably two weeks now, and I'd love to get some feedback to know if I'm potentially onto something or just wasting my precious free time. I've always been a fan (like many of you it seems) of the Rays' original Devil Rays identity, but I thought it missed the mark in a few areas. I loved (still do) the gradient. But there were far too many colors in the logo(s), and the uniforms seemed to miss the opportunity to "own" the bright colors by overuse of black and purple. Some parts of the logos also use too many fine details or super thin strokes. So here's what I got. Right now it's something of a visual dream journal. I apologize for not taking the time to split all the elements into separate files yet. Basically, I dropped the black for a dark purple. I kept the gradient but had the gamut run from yellow to aqua-ish to purple. Purple would be primary, with yellow secondary and aqua tertiary. Light purple only in highlights in the logos. Thickened/simplified some elements and strokes. Have an idea of where I want to go with uniform striping. Started playing with a custom number font, but not sure it can work. Dropped the "Devil," obviously (though I never disliked it). Can't pick a preference of uniform wordmarks. So let me know what, if anything is worth continuing. I appreciate all comments ahead of time. Thanks guys!
In what can only be described as the culmination of over a decade of poor management, utter moronic ideas, and a lack of planning, we find ourselves on the cusp of history. The first ever two country team in history. Montreal and Tampa Bay sharing the Rays. Sound like a terrible idea? Well, it is. A French speaking Canadian city and a English speaking city sharing a mediocre team that the vast majority of fans have long forgetten about. Nevermind the Expos having 35 years of history. I'm actually quite impressed with myself on this one. It's almost as if I've put more effort and thought in the last hour of designing than Stu Sternberg has put in the last several weeks. No idea what their name will be. No idea what the logo will be. No idea what they'll do for the playoffs. Haven't spoken to the city of Montreal or Tampa Bay. All of this being taken into consideration, I did exactly what you could do with this joke of a situation. Turned the terrible faux-back jersey for the Rays into an Expos jersey. I do look forward in the future to design a few more concepts, once the team decides San Juan should share in the fun, and then decides Sao Paulo deserves to share as well. The first ever Portugese/English/French/Spanish team ever. As in the words of the absolute mad man himself: "If you get two dollars there and one dollar here, you have three dollars"
In 2008, the Tampa Bay Rays dropped the Devil for a logo concept that could at best be considered conservative. Combined with the dull soup can that is Tropicana Field, this lead to uniforms and branding that is all together entirely too dark for a team invoking the sun. With a new stadium on the way and a new era of success (hopefully) on the horizon, now is the time to shift to a look that displays the bright future of the franchise in more ways than just the name. Sky Blue takes the stage as the new primary color of the team with Sunshine Gold as the main accent. This 1) brightens the team's look at 2) gives them a unique color combination not used by any current team as their primary look. The updated navy Ocean Blue, while absent from the primary logo, does appear in the The new logo proudly displays the TB backed by the golden sun of the Sunshine State. The Sun has a more traditional burst to it compared to the sparkle and carries on it nine points, one for each player on the field. Some rebrands of the Rays have them dropping the Bay in favor of just being the Tampa Rays and I've never thought that flowed well for starters and it alienates the team from the other area franchises. The Buccaneers, Lightning and Rowdies have all embraced the Bay and have been shown that love back. No matter where the new stadium is put, a team in this position needs to doing everything it can to rally the entire area under its banner. The cap takes inspiration from the old Expos but it meant to evoke the Sun breaking from behind clouds on a sunny day. (Or if you don't like rebrand speak, Powder Blue sidepanels with a gold bill just looks solid to me). The decision for a single cap was to keep the brand as simple as possible on the jump and of course BP options and the like would be added later. Taking a cue from one of my favorite uniforms, the home whites have the primary logo over the chest alone. The associated wordmark, while not appearing on the uniform, would be the main wordmark stripings for tickets, stadium branding etc. The road grays show the first use of Ocean Blue but you still get a sense of this being a Sky and Sun team and not another Navy and White squad. For the alternate uniform a lighter shade of the Sky Blue is used as the base which complemented the gold on top rather than a pure Sky base in which the gold was lost a little bit. Too much of a good thing.