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Earlier this year, Northeastern University signed a multi-year apparel deal with Under Armour to begin this fall. With this process, the University and UA have vowed to look into the school's sports branding top to bottom. I have a bit of a soft spot for Northeastern. I like the school, I like the hockey team, and I like Matthews Arena. However, the possibility of a rebrand is like a dream come true. I absolutely hate Northeastern's branding. To me it screams 1930s High School. In particular team's signature husky logo reminds me of the oft-panned Detroit Tigers logo of the 1920s. Northeastern did try a rebrand in the 1990s that was pretty terrible and a rebrand in the 2000s that was better, before reverting to the classic look in 2007. So, I decided to take my stab at a rebrand. Most important to me was providing a look that retained the same basic elements, but more modern and fitting of a school whose athletic success has mostly occurred within the last half decade. The N: With the N, I wanted to take the generic two colored, static logo and make it bold and dynamic. Initially I was going to move away from the split color number, but everything looked too Nebraska for my taste, so the split-color letter returned. The Husky: As I said earlier, I despise the current husky logo, and I wanted to make a more modern take on the dog. Not much really to say other than it retains the iconic red eye and goes for a more simplified look. (Click to Enlarge (You might have to click again to be able to see it well enough)) BONUS CONTENT: I've always been a bit of a history nerd and I've always liked taking old logos I've designed and give them a refresh as I continue to develop and improve. In the past I've developed retrospectives of my work, including my MSU Brigade Designs and Personal Logo Development. I actually designed a concept for Northeastern back in 2014 when I was still towards the beginning of my logo designing foray (I had one or two back in 2011, but I rarely did logo designs before 2014), and really liked it and was proud of it. Now, not so much. But I do think it is an excellent example of how far I have developed in the past few years. The image below features the current logo, my 2014 concept, the concept above, and my 2016 Michigan Tech Huskies logo, which I included as avoiding making the logos look too simiar was an important part of this design process. I mostly show this as an example because I see a lot of people on the site who say things like "Go easy on me because I'm not a good artist," and that frustrates me. I myself believed that and looked up at the phenomenal designers on this website wondering how they could possibly draw like that, and assumed I wouldn't be able to. And clearly I wasn't able to for a long time. I'm not saying I'm some phenomenal artist or designer (I wouldn't say I'm close to the top tier of guys on this site), but I've absolutely improved to make some work I'm proud of that I never thought I'd be able to years ago. If you really love logo and uniform design and you really want to be involved, take the time and effort, even if you objectively aren't good right now.
Hey guys, just decided to show off some of my concepts I have been working on for quite some time! Link to each team (Completed teams in bold): NL: Cardinals, Cubs, Brewers, Reds, Pirates | Mets, Braves, Nationals, Marlins, Phillies | Dodgers, Giants, Padres, Rockies, Diamondbacks AL: Royals, White Sox, Twins, Tigers, Indians | Yankees, Red Sox, Blue Jays, Orioles, Stingrays | Mariners, Rangers, Astros, Athletics, Angels I'm a fan of classic uniforms and respecting tradition, but I definitely feel like modern elements have their own niche in uniform design. Modern can look great if done well, and not over-designed! To get started... First team up, the St. Louis Cardinals! Here is the logo package: The home uniforms are true classics, and are untouched--hands down one of my favorite uniforms in the big leagues. The away uniforms are slightly changed, with "St. Louis" being on the front of the road greys, and a navy cap with a red button and bill--harkening back to the 1940's and 1950's. The throwback uniforms are those worn by the very successful Cardinals teams of the "Gas House Gang" era. These will be worn on Sunday afternoons.
MLB x UA 2020 ReBrand Concepts The following are rebrand concepts for the MLB by Under Armour. This post will act as the hub and will be edited when needed. Not all teams are equally featured. Bolded team names are direct links to concepts. ALE Baltimore Orioles Boston Red Sox New York Yankees Tampa Bay Rays Toronto Blue Jays ALC Chicago White Sox Cleveland Indians Detroit Tigers Kansas City Royals Minnesota Twins ALW Houston Astros LA Angels of Anaheim Oakland Athletics Seattle Mariners Texas Rangers NLE Atlanta Braves Miami Marlins New York Mets Phila Phillies Washington Nationals NLC Chicago Cubs Cincinnati Reds Milwaukee Brewers Pittsburgh Pirates St. Louis Cardinals NLW Arizona Diamondbacks Colorado Rockies Los Angeles Dodgers San Diego Padres San Francisco Giants
Thought I would take this out of the College Uniforms thread, as this post is pretty much merchandise and branding. No jerseys as of yet... UA merchandise: https://shop.uclastore.com/c-882-under-armour.aspx?pagenum=1 New B on hat (not able to embed) https://shop.uclastore.com/images/Product/medium/113798.jpg