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So it's been a while since I've posted a sports identity concept and finished this last week so I figured I would share. My main goal for this was to try and modernize their identity while keeping the classic feel they have had for years. I also wanted to get rid of the black in the brand marks since they really have no black in their identity.Another major change is a switch from the scarlet red they use to a warmer vermilion. Which coincidentally while I was doing research I found that Cinnabar (the ore of mercury used to make vermilion dye) is commonly found throughout northern California. On the primary mark the major change is the new typeface that is found throughout this concept. I used the Kimberly font and modified it using the Kansas basketball font for reference to make it a modern western theme. I also ditched the black outline for coherency. The secondary is a take on the shield logo that they used to use in the past. The shape has a double meaning as the shape is meant to resemble the state highway signs, which is turn is shaped like a miners spade. The secondary and word mark is simply a continuation of the new typeface. Not too much change to the uniforms as they have a very nice classic look already IMO. Obviously the red is switched to the new vermilion shade, and the new primary mark on the helmet. Also decided to add the secondary mark on the hip at the last second. Not sure how I feel about it yet, but decided to see what you guys think of it. The major change is the new number font based on the new western typeface. I hope to release the whole set of numbers soon as I'm still working on it. So there you go! What do you guys think of the new font and color changes? Also any other C&C is much appreciated