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I've seen this idea get bounced around for a thread and in the wake of the demise of the AAF, I feel now is a good time to discuss how an alternative league can potentially survive (and with a few strokes of luck, even thrive). While I'm focusing on alternatives to the Big 4 sports leagues in North America (NFL, MLB, NBA and NHL) as that is what I know, discussing alternatives to leagues outside of North America is obviously welcome. As for a potential alternative (American) football league, here are a few starters that would help IMO: 1. Have a secure source of funding and be willing to lose tens of millions of dollars to start. 2. Don't try to beat the established leagues right off the bat. After all, you have to prove that you can stick around as the longest lasting league since the NFL-AFL merger was the United Football League. 3. Maintain a smaller staff compared to an NFL team. This is obvious. Keep expenses down as much as possible. 4. Get a TV/streaming contract. Streaming is the next evolution of TV but get a TV contract because not everyone can access Internet fast enough to stream. Clearly this is nowhere near a complete list of steps necessary to establish a foothold in the sports market but it's a start.