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St. Louis proved to be a difficult city to pin an NFL identity on. They are kinda that city in-between, they are close to so many other markets. For my entry I had narrowed it down to 4 names at first: Serpents, Demons, Storm, & Stags (I also toyed with Clydes... as in clydesdales ala Budweiser). Serpents ended up feeling clumsy (saying it makes me feel like I have a lisp), Demons too contradictory with Saint in the city name (but St. Louis is the city where the real story of the Exorcist took place), and Storm too insensitive (so many lives lost in the area due to tornadoes). So Stags was where I landed. With Missouri's passion for hunting it seemed like a good fit. I chose some "black forest" style iconography to reflect the German immigrant population that boomed in the 1800s. Colors were another nightmare, I wanted the pallet to be different from the cards and blues; but then different from KC teams, Chicago Teams, Tennesee teams, Texas teams, etc. At first I chose orange, black, and blue: But I struggled to keep it from being too Denver or too Cincy. So I tried blue, yellow and black: This didn't seem like the scheme of an NFL team. So after a few fruitless iterations I stumbled on Plum, Silver, and Yellow. This seemed unique, bold, and strong: Let me know what you think of the logos. I'll post the unis next.
The end is near, but for now, the saga continues...so here go the Cards and Royals. Royals The home set is based on the KC Monarchs, and the royal bull on the sleeve is my own work (as despite their usual imagery, the Royals got their name from the American Royal horse show/livestock show/rodeo). Decided to go the vest route for the road...thought a UCLA-ish look was worth trying. Cardinals Decided to go for the Gateway Arch on each sleeve, and put together a modernized slugger bird. The bird's on the front of the home whites, the grays use the STL. While the Cards' normal cap is used with the whites, a gray cap with the slugger bird and red piping goes with the roads.