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Sports has been a part of my life since the beginning. One of my biggest interests in design is sports identities. When I was young I was often drawing a team logo, colouring in a jersey or creating my own versions. In mid–2016 I took on a 70 day challenge for a project I was doing in school. I knew this would be tough to handle so I decided the make it more suitable to my interest. The goal of this challenge was to redesign an existing sports logo every day for 70 days. Each logo redesign involved preliminary research about the team/city, sketching out all my ideas on paper, executing a digital version through Illustrator. I ended up creating a booklet with small rationales for my thinking, design choices and overall thoughts on the project. Sportslogos.net was a place I went to every day to discover new teams to redesign.