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It's soon to be a new day and age here in Dallas. We are rapidly approaching the end of the Dirk era and last season was the worst season for the Mavericks in 20 years. After a period that included 12 straight playoff appearances, 2 Southwest Titles, 2 Conference Championships and finally hoisting the Larry O' Brien with some revenge over the Miami Heat, it's time for the rebuild (whether Mark Cuban is willing to be fined to be so upfront about admitting it or not) With a new core of Dennis Smith, Jr , Harrison Barnes and Luka Dončić setting up the future for the Mavericks, now is a perfect time for the Dallas Mavericks to rebrand for the next chapter in our franchise's history The primary logo keeps the horse iconography but the horse is now holding his head high. This fixes the issue of the "emo horse" look for the current primary and distinguishes the team from other horse logos that are either charging forward (Denver Broncos) or have their head down midbuck (Boise State / 90s Detroit Pistons) The off center roundel wordmarking for the primary was inspired by the Boston Celtics and was done to give the primary logo a feeling of motion. Green returns as the primary color for the team at a slightly brighter green than from their inaugural season. The Navy used is the same shade as the current. The font, Melma Black, was chosen for its balance between solid shapes and slight western feeling. While I was tempted to modify the old M-hat logo, I wanted the secondary to use a capital D. The logo is inspired by 47Brand's hat which is too strong of a look to be left as an unofficial logo any longer. The new Association uniform brings the wordmark bold and out front. The Icon Uniform returns the Mavericks to a Green base team to unify them with their co-tenants at the AAC. Additionally using green as their primary dark uniform helps distinguish them from the Minnesota Timberwolves. The side striping takes inspiration from the logo of the jersey sponsor, American Airlines. Our current city uniform has "DAL" out front which is a name we never refer to ourselves by unless you're talking about Love Field. Of course, for obvious reasons, you can't put "Big D" in front of a NBA uniform. To compromise you have a modified version of the secondary logo alluding to this nickname. The striping for the logo and numbers take inspiration from the green neon lights in Downtown Dallas against the night sky. CC welcome
My goal for 2016 is to do a total of 12 logo sets. I started sketching around a Quebec Nordiques concept to finish for January's design but then I couldn't stop and now here we are. Logos and wordmarks first. Uniforms next. When the unused concepts make their way on to this post it'll be easier to see the evolution of this logo. My original idea was to have a Fleur-De-Lis point to a lower case n with a river running in the roundel to create a letter Q and compass (since Nordiques just means Northners) however the river made the Q look too much like a fancy O and I didn't want to do a compass point north because I felt it cribbed from Winnipeg too much. The river was shortened to better imply a Q and the fleur was moved to the top of the lower case n. The n was kept lowercase to refer to the original Quebec logo without outright copying it. Red was dropped as a color (it just didn't look good anywhere on the logo or uniforms) and the Blues are both slight modifications from the blue Quebec used to use. As with the old Nordiques, the alt logo is Quebec's styled Fleur-de-lis. On all three uniforms the fluer is white with blue outlines so no other color versions of this exist. Ironically the font I used for this is called "American Captain". The same fonts are used on the uniforms. Uniforms will be up later today/early tomorrow but how do you like the new look Quebec Nordiques?
I was planning to do an all roundel NBA concept thread since that's where we're headed anyways. With that in mind I lead trying to roundel the Phoenix Suns. I quickly ran into issues trying to keep the sunburst and roundel without making it look spiky and silly. So I abandoned the full roundel and went with an implied one and from there we have: The sunburst extending longer on the P X and Ss is a carry from when this whole thing fit inside a purple circle but I didn't like any of the contrasts I was getting. Above is a full logosheet that 100% stole from the Clippers leaks. As you can see Purple hasn't been eliminated, it's just not not featured in the Primary logos. Thoughts? Comments? Need higher resolution images?