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Welcome to MLB: The Defunct Series! After spending last year producing Project 32’s myriad of redesigns and tweaks, I figured that I should apply the same philosophy to the defunct teams of the majors. Much like its predecessor, each team will have two to three parts. The first part will be the main concept, the one that I’m happiest with presenting/matches the historical trajectory of the team’s aesthetics. The other will be an alternate take, in which I can explore different identities and shirk brand equity to have a little fun. I’ve also got plans to include several attempted relocations, with a focus on deals that fell through at the last minute/pose the most visual interest. These will not have alternate takes since they are essentially alternate takes in their own right. The releases will go by chronology, starting with the Boston Braves. The only one out of order is the last one since the short lifespan of the said team leaves their visual history up for more speculation. TEAMS The Defunct Set Boston Braves (Boston Beacons) St. Louis Browns (Updated) (Oriole-ized) (Updated) (Update II) (Baltimore Orioles tweaking) Philadelphia Athletics (The Charlie O Touch) (Mini-Update) (Full Update) New York Giants (Updated) (New York Gothams) (Update and Mets Variants) Brooklyn Dodgers (Updated "Brooklyn" script) (Brooklyn Canaries w/ Los Angeles Canaries modification) Washington Senators/Washington Nationals (Nationals Update - new primary) (Twins-style Senators/Nationals) Milwaukee Braves (Update Explanation - Second Update Explanation) (Milwaukee Brewers I and Milwaukee Brewers II) Kansas City Athletics (Update Explanation) (Kansas City Blues - Update) (Kansas City Monarchs) Washington Senators II (1990s redesign) Montréal Expos (an explanation of why they left) (Explaining destinations) (Primary Design - French Canadian-centric) (Abstract Design - "eM") (Abstract design - "M-Fleur-de-Lis") ("elMb"/"eMb" updated/tweaked) Montréal Voyageurs Montréal Royaux Attempted Relocations and Failed Expansion - Organized by City Atlanta Atlanta Athletics The Carolinas Carolina Twins (Carolina Triplets) Charlotte Knights (ex-Florida Marlins) Connecticut Connecticut Colonials Dallas Dallas Athletics (Update) Denver Denver Athletics Denver Pirates Fictional Teams New York Knights Miami Gators (former Cleveland Indians) Indianapolis Indianapolis Arrows Las Vegas Las Vegas Lizards (former Montréal Expos/Florida Marlins/potential relocation-expansion team) Los Angeles Los Angeles Angels - former Washington Sens/Nats or expansion team (Updated) Los Angeles Athletics (Update) (Kelly Green/Scarlet Red/Yellow-Gold Update) Louisville Louisville Athletics (Elephant Jersey) Milwaukee Houston/Milwaukee Cardinals Milwaukee Brewers - former St. Louis Browns (Updated) (Project 32 Style) Milwaukee Athletics (Milwaukee update explanation) Milwaukee White Sox (Update Comparison & New Home Uniform Explanation) Milwaukee Brewers Prototypes Minnesota Minneapolis Giants, Twin Cities Giants, and Minnesota Giants Monterrey, México Monterrey Sultanes New Jersey New Jersey Stallions New Orleans New Orleans Athletics New Orleans Pirates Oklahoma City Oklahoma City Twisters (former Florida Marlins) Oklahoma City 89ers (former Florida Marlins) Phoenix Phoenix Athletics Portland Portland Stags (former Montréal Expos/Florida Marlins/potential relocation-expansion team) (Update) (Red/Black/Sky Blue) Sacramento - Introduction Sacramento Giants Sacramento Athletics San Antonio San Antonio Missions - former Florida Marlins San Antonio Rebeldes - former Florida Marlins San Diego San Diego Athletics San Diego Reds (Updates) San Francisco San Francisco Seals - former Washington Sens/Nats or expansion team/s San José San José Giants San Juan, Puerto Rico San Juan Expos Seattle Seattle Athletics (green/yellow and green/white) Chicago Athletics and Seattle White Sox Seattle Rainiers (former Cleveland Indians) Tampa Bay - The Sweepstakes! - Introduction, Outline, and Dramatis Personæ Tampa Bay Pirates Tampa Bay Tarpons (ex-Minnesota Twins & Washington Sens/Nats)(Tampa Bay Twins/Tarpons variants) Tampa Bay Athletics Florida White Sox Tampa Bay Cannons (ex-Texas Rangers/Washington Senators) Florida Panthers (Forest Green/Creamsicle Recolor) Florida/Tampa Bay Whitecaps (Seren Script with a triple blue palette) Tampa Bay Mariners Tampa Bay Giants - The Recreations Traditional font updated Floridian cursive Update explanation Tampa Bay Sting Rays and wrap-up Compilations Toronto Toronto Giants Washington, D.C. (and Virginia) Washington Nationals (Ex-San Diego Padres) Washington Nationals (Ex-Pittsburgh Pirates) Washington Nationals (Ex-Baltimore Orioles) Virginia Fury (expansion or former Houston Astros) Virginia Fury (former Montréal Expos) Norfolk Destoryers (former Montréal Expos) Washington Grays (former Montréal Expos with a different name)
After I posted last week about the St. Louis Browns and their design overhaul in the late 1930's, this was the inevitable outcome. It all started by trying to recreate the diamond "B" design in that 1937 photo. That gradually turned into what the team would have looked like if they had stayed in St. Louis a little longer. I wanted to stick with a more traditional feel, so the early 60's made sense. After the diamond badge was done, I settled on the wordmark. The font gives it a sort of light-hearted feel without the impish elf. The dramatic drop shadow is meant to evoke the Browns' look from the early 40's (and in my humble opinion the best colored headspoon of all time). Some teams use birds on a bat. Others have white cleats. In my mind, that multi-colored button placket is the franchise's signature element. It made sense to me it would be retained to some degree through the generations. The monogram on the chest of the road jersey is a subtle shout-out to my hometown Giants' road jerseys of the 80's. And then there's the hats. The home version is a nod to the team's caps of the late 30's with the seam piping. The road cap is a more direct connection to one of the team's final caps before they flew to Baltimore. All in all, some modernized touches to the Browns' identity. As always, comments and critiques are appreciated. Thanks for taking a glance. Browns References
I've always had an odd fascination with the old St. Louis Browns. Partially because of their historic ineptitude on the field, but mostly due to the intriguing lack of a strong visual identity. Much like their NFL counterparts, the team primarily relied on text-based logos and monograms throughout most of their history. Recently, I was browsing the book, St. Louis Browns: The Story of a Beloved Team, and came across the image below. The caption says it's from 1937 when new Browns owner Donald Barnes launched a campaign that included fan submissions to find a new logo for the team. They'd eventually settle on a pretty nice looking shield. But all the various options presented are pretty astounding, especially for that era. There's plenty of elfin options, perhaps foreshadowing the only real graphical caricature the team would officially adopt in their final years before packing up for Baltimore. Others that suggest a completely different team identity like the anchor and rope mark just above Bill DeWitt's head (man on the left), silhouette of two bears(?) on top of a ball, a griffin(?), a bulldog and something with a "Brown-Eagles" crest. Most bizarre of the bunch by far has to be the disembodied bulging arm wielding a bat. A few more options feature generalized baseball imagery. Swinging batters, balls and bats feature prominently. Personally, my favorites are the stylized "B" inside the diamond behind DeWitt, the scrawling "Brownies" wordmark between the two men and the art deco style wordmark on top of the bat in the dead center. Even the "Browns" inside the circle around the swinging batter isn't bad. It has a sort of baseball equivalence to the Cleveland Browns plain football helmet logo. Anyways, thought this was an especially interesting behind the scenes look at the design process for an underwhelming 1930's baseball team. Would a more "exciting" logo have kept the team from moving to Baltimore? No way. But it's fun to think what could have been.
Going off of my MLB uniform concepts (which can be seen at this link https://boards.sportslogos.net/topic/121809-mlb-uniform-tweaks-andor-designs/#comments), I decided to do something a bit different, and create concepts for old MLB teams that have since moved away, using the Wikipedia template. I'm only doing MLB teams that have moved since the first World Series was played in 1903, and furthermore, I am only doing the team's original city (so no Milwaukee Braves or Kansas City Athletics). There are a total of eight teams that meet this criteria, and they are the Boston Braves, Brooklyn Dodgers, Montréal Expos, New York Giants, Philadelphia Athletics, Seattle Pilots, St. Louis Browns, and the Washington Senators (both incarnations of the franchise are merged into one concept). These concepts will be uploaded alphabetically, starting with the city name. Please, just give me your thoughts on them. Thank you!