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  1. Okay, so it has been seemingly FOREVER since I posted anything resembling a concept on these boards. But I've been playing around with something for a few minutes here and there for probably two weeks now, and I'd love to get some feedback to know if I'm potentially onto something or just wasting my precious free time. I've always been a fan (like many of you it seems) of the Rays' original Devil Rays identity, but I thought it missed the mark in a few areas. I loved (still do) the gradient. But there were far too many colors in the logo(s), and the uniforms seemed to miss the opportunity to "own" the bright colors by overuse of black and purple. Some parts of the logos also use too many fine details or super thin strokes. So here's what I got. Right now it's something of a visual dream journal. I apologize for not taking the time to split all the elements into separate files yet. Basically, I dropped the black for a dark purple. I kept the gradient but had the gamut run from yellow to aqua-ish to purple. Purple would be primary, with yellow secondary and aqua tertiary. Light purple only in highlights in the logos. Thickened/simplified some elements and strokes. Have an idea of where I want to go with uniform striping. Started playing with a custom number font, but not sure it can work. Dropped the "Devil," obviously (though I never disliked it). Can't pick a preference of uniform wordmarks. So let me know what, if anything is worth continuing. I appreciate all comments ahead of time. Thanks guys!