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Hello everyone! I recently read about a new stadium/concert venue being announced in Milwaukee with an expected completion date in 2024. Part of the article and follow up news pieces have mentioned plans to bring a Pro Soccer team to Milwaukee. Thus far they have not said what league, but since the stadium will seat about 8,000 people it's not going to be MLS. USL Champions League or the NWSL seem like the best bets to me. The news got me thinking about what the team could look like and it brought me back to a concept I first developed and posted a few years ago; Cream City FC. It was conceived as part of a series imagining what sports teams in various leagues could look like if they were owned by the Bucks and used similar brand traits. Having had a couple years of separation and no need to tie it directly to the Bucks' branding I decided to take another shot at this concept. I give you the updated Cream City FC! Cream City is one of Milwaukee's nicknames and I think it's best one. Given the name 'Cream City', I had to have a cream color featured in it. I paired that with navy and sky blue colors based on the Milwaukee People's Flag and white. EDIT: You can see a larger post of the final logo designs in the last post of Page 1, and all the uniforms together on the first post of Page 2. As noted in the branding sheet, the center of the roundel is based on the side of a wooden beer barrel, with the blue seal around the edge and the soccer ball where a tap would be. The design above the ball (which is of course basis for the secondary logo) is a combined reference to both Milwaukee's 414 area code and the distinctive architecture of the Milwaukee Art Museum. I mirrored the 4 on both sides of the 1 to create wings similar to the museum's design.
This is a very rough sketch of a project I hope to complete over the weekend. It started as my proposal for the new USL D3 club slated to start play in Madison, but they obviously wanted a Madison-centric identity. So I tweaked it to make it a bit more focused on Milwaukee, but in such a way that people throughout the state could support the club with pride. The badge draws from both the Milwaukee city and Wisconsin state flags. I plan to experiment with a few different color combos, but will lean heavily towards blue, gold, and possibly powder blue and/or white. The badge features two barley sprigs arranged in a laurel wreath; a nod to the region's most famous adult beverage which is enjoyed by many a soccer fan. The 1848 has a dual meaning. It is the year Wisconsin joined the union and the year Milwaukee saw its first significant wave of immigrants, the Forty-Eighters from Bavaria. The Forty-Eighters were imstrumental in shaping Milwaukee's early sporting culture, of which remants can still be found throughout the city (Most famously, the "discus man" logo outside Turner Hall in Downtown MKE).