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Okay, so it seems I've caught the college football fever a tad early this summer, and I've had the concept in mind for some years now, so I decided to run with it (finally). My idea comes from the ever popular idea of super conferences in college athletics. You've heard it all before I'm sure, sixteen schools, four divisions, the whole nine. Personally, I value regional location for conference affiliation over the money, so however unrealistic it is for some schools to be in certain conferences monetarily, this is the time where I point out it's my concept ?. Uniform updates will follow with all. First up will be the Southeastern Conference, being Mississippi native for my entire life and a graduate of Ole Miss I'm somewhat partial to the SEC. So here goes. The Southeastern Conference will have a centralized location and headquarters in the mecca of the South, and one of my favorite (and possibly future home of) Atlanta, Georgia. This includes location for all championship matchups and tournaments, meaning not only the SEC Championship Football Game, but for the purpose of this concept the Basketball and Baseball Tournaments. Atlanta is more than capable of hosting such events with a plethora of hotels, metro areas, and state of the art facilities, two of which are completed and brand new (Mercedes Benz Stadium - SEC Football Championship, SunTrust Park - SEC Baseball Tournament), and one of which is undergoing renovations currently (Philips Arena - SEC Basketball Tournament). This brings us to the member institutions and how they will be divided up. My vision for the SEC has the conference leaving the Big 12 footprint of Texas and Missouri, and instead focusing on states already within the geographic footprint of the "current South," including the state of North Carolina (where I believe the SEC Network is currently located). There is also a heavy emphasis on developing and continuing in-state rivalries, as well as historic rivalries, in this concept. As I said earlier in the post, there will be four divisions. They are as follows: The SEC East, The SEC North, The SEC South, The SEC West, giving us a total map look as follows. I tried to split these up geographically as best I could. Here are Division Specifics: The SEC East: - Clemson University. Location: Clemson, South Carolina. Mascot: Tigers. Colors: Purple, Orange, White. ~110 Miles from Atlanta, GA. - University of Georgia. Location: Athens, Georgia. Mascot: Bulldogs. Colors: Red, Black, White. ~59 Miles from Atlanta, GA. - Georgia Tech University. Location: Atlanta, Georgia. Mascot: Yellow Jackets. Colors: Old Gold, Navy, White. 1.8 Miles from Downtown Atlanta, GA. - University of South Carolina. Location: Columbia, South Carolina. Mascot: Gamecocks. Colors: Garnet, Black, White. ~195 Miles from Atlanta, GA. The SEC North: - University of Kentucky. Location: Lexington, Kentucky. Mascot: Wildcats. Colors: Royal Blue, White, Silver. ~296 Miles from Atlanta, GA. - University of North Carolina at Chapel Hill. Location: Chapel Hill, North Carolina. Mascot: Tar Heels. Colors: Carolina Blue, White, Navy. ~338 Miles from Atlanta, GA. - University of Tennessee, Knoxville. Location: Knoxville, Tennessee. Mascot: Volunteers. Colors: Orange, White, Smokey Grey. ~157 Miles from Atlanta, GA. - Vanderbilt University. Location: Nashville, Tennessee. Mascot: Commodores. Colors: Black, Vegas Gold, White. ~216 Miles from Atlanta, GA. The SEC South: - University of Alabama. Location: Tuscaloosa, Alabama. Mascot: Crimson Tide. Colors: Crimson, White, Grey. ~186 Miles from Atlanta, GA. - Auburn University. Location: Auburn, Alabama. Mascot: Tigers. Colors: Navy, Orange (Auburn), White. ~115 Miles from Atlanta, GA. - University of Florida. Location: Gainesville, Florida. Mascot: Gators. Colors: Royal Blue, Orange, White. ~310 Miles from Atlanta, GA. - Florida State University. Location: Tallahassee, Florida. Mascot: Seminoles. Colors: Garnet, Vegas Gold, White. ~230 Miles from Atlanta, GA. The SEC West: - University of Arkansas. Location: Fayetteville, Arkansas. Mascot: Razorbacks. Colors: Cardinal, White, Black. ~576 Miles from Atlanta, GA. - Louisiana State University. Location: Baton Rouge, Louisiana. Mascot: Tigers. Colors: Purple, Athletic Gold, White. ~460 Miles from Atlanta, GA. - University of Mississippi. Location: Oxford, Mississippi. Mascot: Rebels. Colors: Navy, Red, White. ~300 Miles from Atlanta, GA. - Mississippi State University. Location: Starkville, Mississippi. Mascot: Bulldogs. Colors: Maroon, White, Grey. ~256 Miles from Atlanta, GA. I do plan to write a post for each school as to why they are in the SEC (if they aren't a current or founding member), what makes them a good fit, and what they bring to the table for the conference, the rivalries, and the tradition. I will also note that this concept (when it comes to uniforms) will put huge emphasis on uniformity of design across word marks, scripts, logos, and sports. In other words, a school is it's brand, and that brand and it's elements will be seen across all three of the big sports in their uniforms, fields, courts, etc. C&C please! Like I said, not perfect realistically or logistically, but what my SEC would be in a Super Conference era, perfect HuntTheJones world!
I want to first start out by saying that I will try to make this long story a short one, but if I am unsuccessful in that I do apologize ahead of time. With that being said, this design started with a request from a high school to help them create a new logo and brand. The school's nickname is Gators, so like most high schools with that name they used the different variations of Florida's walking gator and gator head logos, as well as the Georgia/Green Bay "G" for their own branding. My task was to create something unique to this school, but not lose that basic identity that had been established, and create a "gator G" described to me as a "G" logo that is a gator. So, my designs were by request heavily influenced by Florida's. After investing a lot of time and effort into this new "brand" for said school and submitting my work, a new logo was passed and approved without my prior knowledge that was in fact not what I had been working on for months. After that, this become sort of a personal design project that I would continue and try to perfect, so here I am seeking some constructive criticism or compliments on that work so far. C&C, please! I will start off with the colors. The school's primary colors are Navy and Gold, with White as a third. The color in the small circle is meant to be a varying shade of the primary in order to be used in ways that enhance the look, but do not dominate it. I added Green as a color simply because, in my mind, gators are green in logos. It’s meant to be used throughout this "brand" in the same capacity that Ole Miss uses Powder Blue. The Colors The Logos This first logo is supposed to serve as the primary logo across the board. Above you see it in and on various color combinations. Yes, this is visually similar to Florida's walking gator in the fact that they are both Gators in letter-sweaters standing upright, but I tried to make it look a little more, for lack of a better word, amateur because it's meant for a high school team. The other plus to this logo is the opportunity to use the secondary colors (like Volt, Yellow, and Natural) in ways that I think enhance the overall look of the logo. Personally, this guy turned out to be one of my favorites. This second logo is one of the hardest and most thought out I can say I have ever done. This is the one that came from the request to create a "G" that is a gator in one. Design is a constant and ongoing process, and it took me a long time to finally get to this guy. The next evolution of the logo came with the creation of the above “Walking Gator” logo. I decided that if I was going to try and create this “brand” for the Gators, then the actual gator used should be implied as the same gator throughout. So as you will see, the gator head and face are the same in every logo, giving it what I think is a true “brand” look. Another logo used extremely often by teams nicknamed Gators is the Florida Gators primary logo, and like I said, this school was no exception. So again, that was the inspiration behind this logo. As you can see, it’s pretty self-explanatory, and like I said, all gators used in this “brand” are to be implied as the same gator. The next logo is one that had to evolve as I went as well. I’m unsure as to what I want to call it even to this point or what capacity it could be used, so we can just go with the “Gator Script” logo. This is the first logo that includes the whole “GAUTIER” word mark within it, and it is simply meant to resemble a gator as it stalks and swims at the top of the water. Using the last logo as an introduction point, these are the word mark logos for the “brand” in each color combination. The inspiration for these logos came early on in my time at the school when I noticed that the basketball team used a variation of the “flying” Lakers script on their gear. I always knew it was the Lakers design, but in my mind there was something that just screamed Gautier to me about it (maybe because that’s what I grew up seeing them wear when we played them), so I ran with it. As you can see, the font style used above is the same font style found on the Walking Gator’s sweater, the “Gator Script” logo, and the font that will be used in every piece of the Gautier “brand” to come. This next logo is what I call the tagline. I say that because in my head this logo was meant to serve as the main academic logo within the brand. The same way universities use their seal in the top left corner of postage and official academic documents. This is also a logo that sort of developed out of the “Gator Script” logo. The only changes are the implied presence of water under the gator, the loss of the outline, and the addition of “HIGH SCHOOL” at the bottom of the logo. That pretty much does it for the primary logos that make up the brand, so up next are some of the different variations of the above logos, and if this is well received, possibly uniforms, etc. Thanks for the time and the read!