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Hello. I am an animator and video editor and I have been working on and off on a logo redesign project for the better part of a year now (with long stretches of inactivity) as a way to get better at illustrator and I thought I would make an account here for some critique. I started really getting in to logo design when I came across a black and white and horribly pixelated design for a Fleur De Lis that I thought could be made into a St. Louis Blues logo, and after contacting the owner of the shop and asking about it and if I could mess with it, I did. I didn't really think it worked well as a main logo, but I did think it worked as a shoulder patch. I did it in a couple other colors as well and took the wordmark from the actual St. Louis Blues sheet music after an idea from the kind folks on the Blues subreddit. Over a year later I thought I decided I needed to get better at illustrator so I started designing alternate/shoulder logos for the rest of the league. I'm "done" with about 1/4 of the league at this point. Please let me know what you think and I would love to hear suggestions on what I need to improve on, but keep in mind I dont really know what I am doing. Also, if there is a better way to format this let me know. St. Louis Original: Wordmark: Colors: Revision: I did Minnesota next, where I thought a roundel logo would look cool. I did two variants of the same logo and one that was a riff on their main logo. 1: 2: 3: Colorado This one I actually think could stand up as a main logo. I got rid of their ugly "Millennium swoops' Winnipeg Classic colors: Modern Colors: Revision: Toronto: based on the city of Toronto's flag Ottowa: I wanted to play off their older logo that everyone loves so much without just making it an exact copy Revision: Buffalo: I took the crossed swords from their red logo days and put them behind the skull I drew. Penguins: I replaced the iconic triangle with a Pennsylvania keystone. Hopefully that doesn't make me a heretic. Revision: I put the penguin in a complete keystone and I like it, but I still think the half keystone looks better. Lightning: Honestly something's missing from this one, but everything I add makes it look worse so I decided to ask you all what you think. the L works pretty good but it seems empty. Again, these aren't really meant to replace the logo front of the jersey, most are meant to be shoulder patches, but this one feels empty. Revision: Wordmark: I thought trying to make it a wordmark would work a little bit better, and it does in some aspects, but it feels really empty still. Canadiens: I took the Fleur from the Montreal flag and tried to turn it in to an "M"which I think works pretty well, but I do think it needs some more polishing. I don't really like this better than their current logo but I think something like it could work as a shoulder patch 1: 2: Stars: I took their old star logo and updated the colors and added a recolored Texas flag. Then I removed the wordmark and had the star go through the middle of a D in the same style as the other letters 1: 2: After a bit of a hiatus, I am back. I took the Spirit of Detroit and added wings to it. I am not sure if I want to add something in his hands but I am pretty proud of this logo My ham-fisted attempt to make the Wings one more Art Deco: I have had this Preds logo in my back pocket for a little while now, its super simple and is kind of a combination of their shoulder patch and chest logo. I plan on doing another one for the Preds as well but I thought I'd post this one just to get an idea of what you guys think Bruins: I changed the black to brown and put a modern style bear logo in the middle of the spokes, I think it could work as an alt shoulder patch. Panthers: In my honest opinion, the Panthers shoulder logo is absolutely perfect, so I can’t do better than that. I’m working on a retro nose art one but if I can’t find any reference images this will be what I work off of
I recently entered a contest held by the Post2Post YouTube channel about redesigning the logo of current NHL teams. It was possible to send a entry for every team but I only entered with three. I chose the teams I already had an idea for which were the Coyotes, Oilers and Islanders. I could have done also the Kings logo but I ran short of time. I'm pretty happy with the overall result as all my logos made the top 63 and the Isles logo arrived 4th (it was 5th but then second logo got disqualified). Still, I was a bit disappointed for the other entries as I felt that in the previous contest they had way better entries in the top10 while in this one some were a tad weak. I'd like to hear some comment on my work as I mainly tried them out just because I really enjoy contests and events even if in the end my works are just average. Here you have the link if you want to have a look to the other entries. Here you have my entries I decided to redo the Coyotes logo just because I've always felt like their logo was nice but a bit too busy near the coyote's eyes and that the only animal head was a bit odd just like that. As a second I went with the Oilers also if I like their current logo (they are my favourite team) but I see that it is a bit outdated and in my opinion not old enough to be an historical one, like the Canadiens logo, so it should be updated. While I quite like the overall result of the drop on the gear wheel in the end I'm not completely ok with the helmet. It looked like a good idea to incorporate it but maybe the logo could have looked better without it. With the Islanders I had the easiest task as their logo is pretty awful. I know they won 4 Stanley Cups in a row with it, but the same I've said for the Oilers applies here. I know that the fisherman logo was higly hated but I think that it was a bold move out of the comfort zone they should repeat in the near future (without the teal please...).
Out of boredom, a need/want to do something, and a first-ever jersey swap, here is my New York Islanders rebrand. Feel free to rip into the actual jerseys, but be kind with the jersey swap - it's my first. What do you think?