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I had a thread a few years ago about if the NFL mandated that each team wear a white helmet. (the topic is now closed). I wanted to start the 2nd version with the division I never finished, the NFC West. First is the Rams, this was made before today's reveal, so sorry, no bone here...... This is the home set. I wanted to keep a balance of the three colors, but still making sure the blue/yellow were the stars. Here's the away. Finally the alternate.
I decided to get a concept going (like so many others) for the LA Rams. I used the vintage look from 51-82 as a starting point and used some reference images of bighorn sheep (even though the vintage look seems more like a domestic sheep). Just done in pencil for now, digital to come later.
So I whipped up a quick and dirty fix for the Rams LA logo. I don’t actually dislike the overall concept of the logo, but I think the execution of the idea is terrible. The problems: -Gradients-yuck, have fun reproducing that for embroidery and screen printing -Shadows-early 2000s web design wants their crutch back and it *the first two problems also create the problem of having waaay too many colors. -Doesn’t look good on multiple backgrounds/requires too many color and outline changes -The segmentation of the horn creates a crescent moon shape that I can’t unsee now that it’s been pointed out to me. The solution: first off, I ditched the gradients, getting the logo down to two/three colors depending on the application I also got made the horn one continuous piece. Also, because I ditched the gradients, the logo is all one color with a shadow on the horn to give it some depth. Honestly, I could take it leave the shading on the horn, but it might be a little flat without it. Anyway, this was like a 10 minute fix, but I think it makes the logo fit in much more with its contemporaries in the NFL and professional sports as a whole.