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This is a very rough sketch of a project I hope to complete over the weekend. It started as my proposal for the new USL D3 club slated to start play in Madison, but they obviously wanted a Madison-centric identity. So I tweaked it to make it a bit more focused on Milwaukee, but in such a way that people throughout the state could support the club with pride. The badge draws from both the Milwaukee city and Wisconsin state flags. I plan to experiment with a few different color combos, but will lean heavily towards blue, gold, and possibly powder blue and/or white. The badge features two barley sprigs arranged in a laurel wreath; a nod to the region's most famous adult beverage which is enjoyed by many a soccer fan. The 1848 has a dual meaning. It is the year Wisconsin joined the union and the year Milwaukee saw its first significant wave of immigrants, the Forty-Eighters from Bavaria. The Forty-Eighters were imstrumental in shaping Milwaukee's early sporting culture, of which remants can still be found throughout the city (Most famously, the "discus man" logo outside Turner Hall in Downtown MKE).
My beloved Camp Randall's most recent renovation added a beautiful new entrance to the student section, as well as an enormous new scoreboard. But, it also added yet another disconnected style to the stadium that has made many upgrades that never really felt connected to the rest. The Field House at the South end of the stadium is the crown jewel of the stadium, and is what the new North entrance looks to be most connected to. I wanted to fill in the blanks between the two and make the stadium feel like it was all built at the same time. A lot of this can be fixed by facades, while in other cases I took a more drastic route. I also added to the upper deck, increasing the student section capacity and adding North endzone suite.