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Majestic Athletic, the former official uniform supplier of Major League Baseball, was too quiet. So someone louder grabbed the mic. In 2019 Under Armour takes over the official MLB uniform contract, an honor they (probably rightfully) stole from Majestic Athletic. How could a smaller brand like Majestic have competed with a sports manufacturing behemoth? Well, I'd have started with one of my favorite dumb marketing buzzwords -- brand extension. One way Majestic could extend their brand is by aligning with a partner who can help elevate their brand. In this case, New Balance -- a rising player in the MLB cleat game -- would be a great partner to help create a custom cleat that leverages Majestic's proprietary FlexBase mesh material, which is what all official on-field MLB uniforms are made of. Not only would this give Majestic and their uniform technology more exposure, but it creates something new, unique, and tangible for fans to care about -- and is a huge revenue opportunity in the process. To view the rest of the concepts, visit my Behance profile.
Won't make a big production out of this (don't have all 30 teams done yet), but I've moved on from my NFL Soccer project for now. That was a good "beta" test, if you will, as I am still learning the game of soccer. Subsequently, I'm also learning the aesthetics of soccer. I'm hoping this concept (and eventually full project) will show some progress. This time, I'm working on creating new badges for every team. Some will be subtle differences from the real-life baseball team. Others will be 100% re-designs. This time, I've actually saved all the files so I can edit as critiques come in. So without further man-splaining, here's the first crossover: Los Angeles Not too much to explain here. You'll see in this project sometimes I get carried away with doing hoops all the time, but "The Angels" have a bit of variation. The home (red) kit has a pretty basic look. I chose two reds to help break apart the kit. I didn't want a huge red block of color coming at the viewer the whole time, a la Liverpool. I feel like this combats that a little bit. The away (white) kit also has hoops, but with a different feel. The one grey hoop directly above the crest is a tip-of-the-cap to the Angels' halo caps. You can also see a red yoke which represents the angels that everybody has on their shoulders...Or that could be Nike-style marketing BS. You be the judge. My favorite, though, is the 3rd. I wanted a complete recolor and, thankfully, the mid-90s provided some good inspiration for Los Angeles. Once put together, the kit is light blue-navy-light blue-navy in a row. I also re-colored the crest to match the new color scheme. Send some C&C love on these kits. Next up soon will be San Francisco FC.