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Hi guys! I dont know where to start to be honest so I will keep it short. First of I must tell you that my concepts would not be possible without @Hoopladawg87! He has given me much thought and guidance throughout the creative processes which resulted into this. I can't thank you enough, Hoopla! One thing you guys will probably notice that my template is basically a cheap copy of his, which it really is, and imitation is the sincerest form of flattery after all! So with my limited skills and an eye to detail severely lacking, I tried to make my template like his with the hopes that it would give the concepts a heightened sense of realism. As this is my first post on this great forum it felt only natural to present my favourite team, arguably the greatest team in the NBA - the Boston Celtics. The Boston Celtics home and away uniforms, now named association and icon, are timeless. Clean, classic and one of the most recognizable in sports. Ever since I saw the St. Patricks uniform I could never shake the feeling that gold is such a beautiful complementary colour to the kelly green and white. I made several renditions but I felt the gold trim was too much, too invasive and bordering on sacrilege. The route, or solution, was to change the Nike logo and players name on the back to gold. A minor change, almost unrecognizable but I feel it is in tune with Nike's minimalistic direction. All comments and criticisms are greatly appreciated! Boston Celtics Association Edition Uniform Concept Boston Celtics Icon Edition Uniform Concept Boston Celtics Statement Edition Uniform Concept (Sorry about the posting issue!)
Overview: When the Memphis Grizzlies first revealed their Primary Logo and new uniforms after relocating from Vancouver, I felt a bit underwhelmed. During the team's tenure in Vancouver, I felt like they had a lot of potential with their team identity. While their uniforms was a time of the 90's, the Grizzlies theme was extremely imaginative yet flawed. The colors of the Vancouver Grizzlies were also a trend of the past, however, it fit their identity with their creativeness. In today's NBA climate, the creative elements of the past have been toned down to the simplistic and modernistic trends of urban streetwear. Keeping the balance of the team's history and the NBA trends of today was key in this redesign. While the current Memphis Grizzlies team identity represent their new direction towards being a winning franchise, the primary logo lacked the tenacity of the team's, "grit and grind" characteristics. I wanted to retool the Memphis Grizzlies' primary logo for it to be as fierce as the Vancouver's Grizzly Bear logo. Instead of being fierce and overpowering, the current logo looks too calm and imposing. Altogether, I wanted to rebrand the entire team's identity to pay homage to the team's Vancouver's era while incorporating the current team's playing dynamic. Also, with the direction of the NBA, leaning towards being ornate in the elements of the logo, while keeping it simple on the court, I wanted to implement a touch of urban streetwear to the team's new identity. Project Goals: 1. Create a Primary Logo that embraces the team's "Grit and Grind" dynamic 2. Create a wordmark that incorporates the "Grizzlies" nature while keeping it simple. 3. Create a simple and new uniform design that reflects the colors of the Vancouver Grizzlies and today's urban culture