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Hi, I have a special question for any of you who is experienced graphic designer in sport industry. The question goes to industry standards in pricing, licensing royalties. Not sure this place is the right one, but I have a feeling it may be I should explain a bit the background of why I ask. I run a jersey design blog and Twitter account called Dresblog in Czech Republic. Not an easy thing, since european hockey design is poisoned with a lot of commercials on the jerseys, so it is not only about the design, but also about trying to persuade people things could work the same even in more decent way And yes, I was inspired a lot also by this very website, when I got the idea to move the tweets from my personal account to some specialised one. Anyway, the sport design is my hobby only, since mostly I am an illustrator. But as it turns out, some people like my opinions and ask me to do a sport design for them too. I do it now or then, yet so far mostly for friends only (you can see my pinned tweet, that is my work). Now it seems those requests come more often even from people that are regular customers. And here is the thing. Here in Czech Republic, there is still not much well known that graphic work and price consists from at least two parts. The job itself and the amount of rights the customer gets for using the work. No matter whether he will hang it on the wall or print the t-shirts in every country possible. I see it every day, when I negotiate with my customers, even graphics themselves, except those doing for big business companies, are not much aware they can get something like royalties. Many years of communism has damaged a lot of things, including the marke practices, this is one of them, people has lost the awareness of how to treat the creative rights fair. And that is why I ask you for an advice. For my illustrations, I got a handbook from US Graphic Artist Guild. I got some idea what to charge when I paint an illustration for a t-shirt or do a cover design for the package now. I got some idea or common prices for what to charge for a logo, for unlimited license use of such. But sport, that is still something bit different. The strength of a club history, of what it means for fans, it sets the balance elsewhere, in opinion. And I wish to be fair for both sides of the deal, customer and myself too. So I try to look around, how do they do it in other countries. My basic questions I got in my head would be these: Sport vs. business logo - does the price differ? Sport logo used for merch - any fee, royalties? Sport merch design generally - what royalties? I try to explain the thoughts for this: When I compare creation of business and sport team logo, I wonder whether is there in general any difference in price paid or price construction. Company logos are usually not charged for royalties, have unlimited usage, sice owner gets all-in rights, which are included to the price (based on the company size etc). But the sport logos will most probably take a place on merchandise often as the main theme of such merch. So does this change the price of the logo anyhow? Or does this lead to separation of the logo creation and basic usage price (including all-in usage on anything that is not sold) and logo merchandise usage price? So lets say the logo is priced similar way like in business. And then merch itself is priced extra and paid in royalties. If so, what should be such? I have found that average rate may be 8-11 %, but I am not sure whether this includes using of logo or some other original art (like bellow). Speaking of original art merchandise, how are the average royalties in sport design, let’s say for designing a t-shirt? I am aware that it could differ from the complexity of such design, with some logo plus simple typography at the lower end (if even) to higher rates for a complex original art or illustration. But is that how things really work? Those are questions that are not easy to answer without having the experience in this particular part of sport business. And that is why I try to find the answer here. If any of you have such experience and is fine with sharing it with me, if any of you knows someone who should be a good person to ask - I will be glad for any kind of answer. I am not asking this only because of my self, or my business, though I will use any valid information. I find such knowledge to be very useful for any graphic, and it is a thing I try to share with my friends, for healthy and balanced cooperation with clients helps to all of us. Apart for the illustration itself this is one of the most common themes in our personal discussions and we share our own experiences and knowledge a lot. Thanks a lot. PS: I have been pondering whether to use this forum or the General Design one, but since it goes with "nothing to do with sports", I have decided this one fits the best, though it is not the usual theme.
Am I the only one who didn't know this was a thing? Minor League Baseball is now selling retro merchandise, what they're calling the "Hometown Collection" Of particular interest to me are the two Madison, Wisconsin teams - the old Muskies and the Hatters, who were a one-year wonder when I was at the University (and who had the bestest name ever). Some of the teams and designs are very old - Ebbets Field Flannels old - but some are more recent. And those are the more interesting ones to me. Any Portland fans still missing baseball, they have this for you: I also like seeing the Queens Kings represented. They were the one-year identity for Brooklyn Cyclones after moving from St. Catherine's and while waiting for the ballpark in Brooklyn to be finished. What do you guys think? Is this old news? And what clubs would you like to see represented?
I've been attempting for a proper answer to this in the forum and have only a few mentions here and there. I'm wanting to know the legal issues regarding the use of trademark logos that have since been either CANCELLED or DEAD according to the USPTO when it comes to selling merchandise that bear the logo. I understand that there are more than a few websites out there, such as throwbackmax.com, that have an inventory of shirts using logos from the USFL/WFL all the way to the smaller minor league teams that have since folded. Clearly someone commissioned and designed these logos in the first place and I understand your trademarks are protected under common law so I'm wondering why at least those who designed, for example the Pittsburgh Maulers logo, aren't sending a cease and desist letter to ThrowbackMax. Is it just a matter of they do not care or do they not have the proper legal backing in order to enforce a cease and desist letter? If the original trademark owner does not show continued use of the logo (one of the stipulations of common law) then does that mean the trademark has fallen into a weird grey area of public domain until someone reactivates the trademark with the USPTO. Throwback Max obviously doesn't own most if not all of these logo trademarks so does that mean he has zero legal grounds to prevent another t-shirt maker from using the same DEAD/CANCELLED trademark on an identical shirt. Also, if for example someone does reactive the Pittsburgh Maulers trademark well after ThrowbackMax (not trying to pick on them, just using them as an example of a merchandise maker who uses dead/cancelled logo trademarks) has begun to sell shirts with the Pittsburgh Maulers logo on it then does ThrowbackMax have any grounds to continue making the shirt or must they cease and desist that particular shirt. I know Classic Ink Inc a few years ago was found to have own an assortment of random defunct logos for teams like the Puerto Rico Coquis and Memphis Southmen of which ThrowbackMax still has shirts bearing these logos yet they enforced their trademarks successfully in court for the Chicago Sting and Tampa Bay Rowdies trademarks before the NASL bought them back. Any advice would be much appreciated.