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Showing results for tags 'modernization'.
Hey everyone, I decided to get going with another series and look at the defunct Arena Football League which, especially back in the 90s had some really fun team identities to play with. I actually intended to do this prior to my Milwaukee Expansions Teams series but saw Wideright do his own awesome version of this idea and wanted to give that some space before bringing mine up. Some logos I had already done before seeing his work, but decided to still show my takes. To help this one stand apart despite doing a similar concept of trying to modernize older Arena Football League logos and branding, I am focusing on teams not done there (aside from those already done). I don't have a particular number of teams in mind, this could be sometime I come back to while also working on another bigger project I have in mind. I have several in the can and ready to present, but here I will start off with my take on an update for the Chicago Bruisers. On the logo I focused on thickening the lines, adding a more aggressive edge, and simplifying the color pallette while also making it pop more. The lighter blue from the Chicago flag really stands out, and in general I have it down to 3 colors + white, rather than the 5 + white in the old one. For the helmet my big thing to help this one stand out was the diagonal stripe meant to emulate the dog collar going around the player's neck. I also put the trademark Chicago flag star in the center of the helmet to help fill the negative space there. I hope you all enjoy this take! Further posts have included (in order): Chicago Bruisers Revision Toronto Phantoms + revisions Portland Forest Dragons + revisions Minnesota Fighting Pike Grand Rapids Rampage
A while ago I saw a project on Behance that really inspired me to maybe start a similar project. This is the link of the one I saw: https://www.behance.net/gallery/35060175/Reform-Redesigned-Logos Muskat is a wonderfully creative team of two designers from Germany and lets say I started following them ever since I first glanced at their projects. They focused on German brands and stores, making them look better, I on the other hand, will focus on the stores I see in my town of Zagreb, no matter what country a brand comes from. I just might put in a Croatian one, maybe... Sooooo, long story short, I started with Müller, a German trade company that basically sells everything from perfumes to cosmetics, from notebooks and pens to toys (lots and lots of toys). Lets say they are part one of my project. https://dribbble.com/shots/2857281-M-ller <--------dribbble link I hope you leave a like and a comment. Thank you! EDIT: The image is a GIF, so if you click it you'll see the logo on different color backgrounds.