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So apparently, right under our noses (I didn't even know until about three days ago), the public transit agency here known as Nashville MTA decided to completely reinvent itself (at least visually), eschewing the orange slice/pie slice/whatever kind of slice brand logo and simple branding that's apparently been around since the '70s for a completely-out-of-left-field brand identity refresh, now calling itself WeGo Public Transit. Among the more interesting points is the perplexing choice of purple as it's primary color. Secondly, its new logo, it seems, somewhat abstractly represents a bus-& if you squint really hard, you may recognize an implied "W" in the lockup. Not the most eye-catching transit logo, but certainly capable enough of building around. Apparently all this rebranding cost the agency under $100K, which from what I've seen is somewhat on the cheap side, so good on MTA--I mean WeGo in that regard. (For the moment we'll set aside the fact that another transit agency up in upstate New York already has this name.) Check out the changes below (old/new): Soon to be former livery: And the new: This was done by an in-town branding agency. My own personal opinion? It's functional; I suppose it does its job. I actually kinda like it, for what it is. Personally I was hoping for something with a bit more pizzazz (especially after seeing what Rock Region Metro over in Little Rock AR just rolled out not too long ago), but given time I think it'll grow on people. If nothing else, the sight of purple-painted buses rolling down the streets around here is sure to garner attention all on its own--which perhaps was the point in selecting a color so decidedly not Nashville in the first place. (It certainly caught mine--which is the whole reason I even know about this change). Brand New/Under Consideration has its say on the rebranding here.
Felt like making a Preds concept, so I worked on this alternate. The striping is inspired by the flag of the city, with the yellow and white separate. Included in the white stripe are the 6 guitar strings usually found on the jersey numbers. I added a yoke and outline to mimic the arms. The shoulder patch is the three stars and circle from the guitar pick logo. C&C welcome.
Recently, I participated in the Fuse Sessions Sport Branding Workshop with Joe Bosack. During the workshop Joe guided us through a quick history of sport branding, his professional experience and gave us some great information on how to concept and design sport identities. For the workshop, I chose to create a new an identity for a new MLS Expansion team in Nashville. The final mark was inspired by Nashville's music scene, printing/letterpress studios and the Gateway bridge. The color scheme was pulled from the neon signs that line Broadway.